Creative agency BMB has appointed Matt Pam and Simon Hipwell as creative directors (below). The duo will report to CCO Jules Chalkley. Both have held senior creative positions in agencies including BBH, M&C Saatchi and CHI & Partners. Most recently ...
Read More »Trevor Beattie tops the pops in Sunday Times ad influencers list – but where’s John Hegarty?
In yesterday’s Sunday Times there was a pull-out section in association with Debrett’s. It listed Britain’s 500 most influential people and one of the categories listed was advertising. The introduction said “Debrett’s…. has carried out exhaustive research among the most ...
Read More »Paul Simons: long adland lunches weren’t always a bad thing – despite the odd unintended consequence
I’ve just read a story written by a female journalist about the new Bridget Jones book where she reminisces about life as a scribbler back in the days when Bridget was a singleton. It got me thinking about the status ...
Read More »Would you take on the Labour Party’s election advertising or is it the brief from hell?
The next UK General Election is still the best part of two years away – assuming the coalition government between Tories and Lib Dems lasts that long – but Campaign reports that the Labour Party (still the likeliest next government ...
Read More »Droga5 crafts ‘a thing of beauty’ in just 18 seconds
Trevor Beattie of London agency BMB reckons ads in the future will be about five seconds, Twitter’s Vine seems to be doing quite nicely with its six seconds or less vids. Droga5 in New York is showing what you can ...
Read More »Can you build a campaign around six-second Vine ads? Lowe’s and BBDO think you can
US DIY retailer Lowe’s and agency BBDO New York are suing Twitter’s new Vine six-second video mobile downloads to run a campaign about DIY. Do-it-yourself is a mystery to many of us (ie me) but I suppose this shows you ...
Read More »UK Pussy drinks firm claims its name is not about pussies at all as its BMB posters are banned
Well we’re all for a bit of cheeky advertising and marketing but when you call your soft drink Pussy and run a campaign saying “The drink’s pure, it’s your mind that’s the problem,” and the ad gets banned (by the ...
Read More »From now on ads should be no longer than five seconds says former enfant terrible Trevor Beattie
Trevor Beattie, the founder of Beattie McGuinness Bungay, did a turn at the Advertising Week Europe conference today at which he announced that 30, 60 and any other second ad above five was a waste of time and space – ...
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