Can new creative duo Pam and Hipwell help BMB recapture its glory days?

Creative agency BMB has appointed Matt Pam and Simon Hipwell as creative directors (below). The duo will report to CCO Jules Chalkley.

Both have held senior creative positions in agencies including BBH, M&C Saatchi and CHI & Partners. Most recently they worked at Fallon on Cadbury. Client work includes Samsung, which is handy as BMB is now majority owned by South Korean network Cheil (once Samsung’s in-house agency) and it shares a building with Cheil UK on London’s trendy Bankside although the two seem to operate independently.

Beattie McGuinness Bungay was formed in 2005 by Trevor Beattie (the most famous creative of the day thanks to his efforts for Wonderbra and Tony Blair’s Labour Party), Andrew McGuinness and Bill Bungay, now all departed. Most of the short-lived BMB magic seemed to go with them although BMB has hung in there even though Cheil doesn’t seem to have succeeded in placing much international business in BMB although maybe that goes into Cheil UK.

Pam and Hipwell say: “We are absolutely delighted to be joining the brilliant team at BMB and look forward to helping making a great name great again.”

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