Tag Archives: toyota

Prius drives Toyota to ‘Global Green Brand’ top spot

Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly it seems because of the success of the Prius hybrid (2.9m world sales, 1.2m in the US). These computations are ...

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Saatchi scores at Super Bowl with Tide and Rav4

Maybe this Super Bowl ads business is getting out of hand: zillions spent this year but not too many winners according to most of the pundits. The trouble is: the more the cost goes up and the scrutiny increases, the ...

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