Tag Archives: toyota

Dazzling new Toyota ad puts some vroom into hybrids

There can’t be a more boring car on earth than the Toyota Prius although the hybrid pioneer has sold by the bucket load. Toyota has other hybrids too – equally un-thrilling – so it’s an obvious idea to make a ...

Read More »

Simon Francis: the right road to reach world car buyers

Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an increasingly competitive world car market.    The automotive category spent about $3.6billion on advertising in the US across the period ...

Read More »

Prius drives Toyota to ‘Global Green Brand’ top spot

Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly it seems because of the success of the Prius hybrid (2.9m world sales, 1.2m in the US). These computations are ...

Read More »

Saatchi scores at Super Bowl with Tide and Rav4

Maybe this Super Bowl ads business is getting out of hand: zillions spent this year but not too many winners according to most of the pundits. The trouble is: the more the cost goes up and the scrutiny increases, the ...

Read More »