Saatchi recruits Regan Burns to tell ‘the truth’ about Toyota’s new Auris Hybrid

Saatchi & Saatchi London is launching the new Toyota Auris Hybrid with a European campaign, ‘The Truth,’ featuring American actor and comedian Regan Burns.

Seems a strange choice for Europe – is Burns that well known here?

Anyway, our hero – who admits he’s being paid for doing this – is wired to a lie detector.

Maybe neither of the Ryans would agree to do it so they had to get a Regan.

But he makes a jolly good fist of it; fresh and original (someone will doubtless tell me it’s not..).

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.