Dazzling new Toyota ad puts some vroom into hybrids

There can’t be a more boring car on earth than the Toyota Prius although the hybrid pioneer has sold by the bucket load.

Toyota has other hybrids too – equally un-thrilling – so it’s an obvious idea to make a ‘vroom vroom’ version, like the car featured here which competed in the World Endurance Championships.

But what an ad.

From Asatsu DK Tokyo.

The Japanese are good at this, as in Dentsu’s multi-award winning Ayrton Senna epic for Honda.

The music by Yasutaka Nakata is pretty nifty too.

MAA creative scale: 7.5

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.