Tag Archives: toyota

The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London ...

Dentsu president and CEO Tadashi Ishii (below) has released a statement, owning up to numerous charges of overbilling clients for digital advertising. There’s a lot of it (the statement that is) but it makes interesting and somewhat perturbing (for clients ...

The idea of a brand pitchperson has been around since the dawn of advertising. We’ve been pitched to by Betty Crocker, Fred the Baker who needed “Time to make the donuts,” more recently Mahem, Dos Equis’ Most Interesting Man, those ...

In the seminal 1989 film Back to the Future the future is October 21, 2015 so lots of advertisers have been rowing in on it this week. Toyota and agency Droga5 have zonked the lot of them with this film ...

Saatchi & Saatchi London is launching the new Toyota Auris Hybrid with a European campaign, ‘The Truth,’ featuring American actor and comedian Regan Burns. Seems a strange choice for Europe – is Burns that well known here? Anyway, our hero ...

It’s Father’s Day on Sunday and this event (presumably designed to sell more Hallmark cards or something) seems to have caught on all over the world. Here’s a tear-inducing epic from Toyota, ‘Loving Eyes,’ designed to promote Toyota Safety Sense. ...

You might have guessed that the first ad to be ‘fueled by bullsh*t’ (rather coy actually) would come from Droga5 in New York. Actually the Toyota Mirai is the vehicle for the aforementioned cow manure, seemingly a viable alternative to ...

There can’t be a more boring car on earth than the Toyota Prius although the hybrid pioneer has sold by the bucket load. Toyota has other hybrids too – equally un-thrilling – so it’s an obvious idea to make a ...

Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an increasingly competitive world car market.    The automotive category spent about $3.6billion on advertising in the US across the period ...