Tag Archives: toyota

The&Partnership raids Publicis for £240m Toyota Europe creative and media

The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London ...

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Dentsu owns up to “numerous instances” of overbilling

Dentsu president and CEO Tadashi Ishii (below) has released a statement, owning up to numerous charges of overbilling clients for digital advertising. There’s a lot of it (the statement that is) but it makes interesting and somewhat perturbing (for clients ...

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Toyota and Droga5 land grab Back to the Future

In the seminal 1989 film Back to the Future the future is October 21, 2015 so lots of advertisers have been rowing in on it this week. Toyota and agency Droga5 have zonked the lot of them with this film ...

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Toyota tweaks the tear ducts with Father’s Day epic

It’s Father’s Day on Sunday and this event (presumably designed to sell more Hallmark cards or something) seems to have caught on all over the world. Here’s a tear-inducing epic from Toyota, ‘Loving Eyes,’ designed to promote Toyota Safety Sense. ...

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Droga5 launches Toyota ‘Fueled by Bullsh*t

You might have guessed that the first ad to be ‘fueled by bullsh*t’ (rather coy actually) would come from Droga5 in New York. Actually the Toyota Mirai is the vehicle for the aforementioned cow manure, seemingly a viable alternative to ...

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Dazzling new Toyota ad puts some vroom into hybrids

There can’t be a more boring car on earth than the Toyota Prius although the hybrid pioneer has sold by the bucket load. Toyota has other hybrids too – equally un-thrilling – so it’s an obvious idea to make a ...

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Simon Francis: the right road to reach world car buyers

Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an increasingly competitive world car market.    The automotive category spent about $3.6billion on advertising in the US across the period ...

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