Tag Archives: toyota

The&Partnership hires Moreira as creative head of new Toyota agency

The&Partnership has chosen Andre Moreira (below), formerly a global creative director and head of art at Havas, as ECD of its new Team Toyota, the pan-European agency formed to handle Toyota Europe which it won at the end of last ...

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Toyota launches CH-R crossover with “immersive talent” fest

We don’t usually write about things that happened nearly a month ago but Toyota’s’s launch of its new CH-R crossover (doesn’t Honda have a CH-R or something very close it?) with an event, ‘The night that flows,’ at London’s Printworks, ...

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The&Partnership raids Publicis for £240m Toyota Europe creative and media

The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London ...

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Dentsu owns up to “numerous instances” of overbilling

Dentsu president and CEO Tadashi Ishii (below) has released a statement, owning up to numerous charges of overbilling clients for digital advertising. There’s a lot of it (the statement that is) but it makes interesting and somewhat perturbing (for clients ...

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Toyota and Droga5 land grab Back to the Future

In the seminal 1989 film Back to the Future the future is October 21, 2015 so lots of advertisers have been rowing in on it this week. Toyota and agency Droga5 have zonked the lot of them with this film ...

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Toyota tweaks the tear ducts with Father’s Day epic

It’s Father’s Day on Sunday and this event (presumably designed to sell more Hallmark cards or something) seems to have caught on all over the world. Here’s a tear-inducing epic from Toyota, ‘Loving Eyes,’ designed to promote Toyota Safety Sense. ...

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