Tag Archives: toyota

The biggest European account win of last year was The&Partnership landing £200m or so Toyota Europe creative and media to add to its Lexus business, no mean task for an agency – dubbed Team Toyota – that needed to set ...

The biggest agency coup of last year was The&Partnership’s raid on Toyota Europe, previously parked at Saatchi & Saatchi. T&P and its media agency m/SIX won all Toyota’s work to add to its Lexus business. In April the agency opened ...

The&Partnership has chosen Andre Moreira (below), formerly a global creative director and head of art at Havas, as ECD of its new Team Toyota, the pan-European agency formed to handle Toyota Europe which it won at the end of last ...

We don’t usually write about things that happened nearly a month ago but Toyota’s’s launch of its new CH-R crossover (doesn’t Honda have a CH-R or something very close it?) with an event, ‘The night that flows,’ at London’s Printworks, ...

The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London ...

Dentsu president and CEO Tadashi Ishii (below) has released a statement, owning up to numerous charges of overbilling clients for digital advertising. There’s a lot of it (the statement that is) but it makes interesting and somewhat perturbing (for clients ...

The idea of a brand pitchperson has been around since the dawn of advertising. We’ve been pitched to by Betty Crocker, Fred the Baker who needed “Time to make the donuts,” more recently Mahem, Dos Equis’ Most Interesting Man, those ...

In the seminal 1989 film Back to the Future the future is October 21, 2015 so lots of advertisers have been rowing in on it this week. Toyota and agency Droga5 have zonked the lot of them with this film ...

Saatchi & Saatchi London is launching the new Toyota Auris Hybrid with a European campaign, ‘The Truth,’ featuring American actor and comedian Regan Burns. Seems a strange choice for Europe – is Burns that well known here? Anyway, our hero ...