Tag Archives: toyota

Toyota backs Olympics with T&P’s winning robots

Toyota is continuing its love affair with robots, this time to support Team GB and ParalympicsGB athletes. Four competitors have been sent HSRs (Human Support Robots) which – ungrateful so-and-so’s that they are – they use for mundane tasks rather ...

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Saatchi crafts an emotional Super Bowl triumph for Toyota and Team USA

Here’s another Super Bowl cracker from Saatchi & Saatchi (with Dentsu in the wings), leaving not a dry eye in the house. For Toyota and its sponsorship of Team USA (let’s hope they have an Olympics to attend) it features ...

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JustSo debuts Toyota and IOC Olympic Channel

We should have been enjoying the Olympics now but Japan 2020 has been cancelled, to return next year we hope, also as Japan 2020. Suppose they’ve printed the T-shirts. Anyway the International Olympics Committee and Toyota are partnering for the ...

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The&Partnership tries ‘spontaneity’ for new Toyota Aygo

The&Partnership is rolling out a new “platform” for Toyota’s Aygo town car – ‘Just Go.’ So that’s why it’s called Aygo is it? Always wondered. ‘Just do it’ didn’t do Nike any harm though. There are ads and lots of ...

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The&Partnership hits the target for Toyota Paralympics

The&Partnership is busily demonstrating its new-found Euro creds for big European account Toyota and here’s an interesting example for Toyota’s partnership with the International Olympic and Paralympic Committee. Disabled athletes have become something of a boon for advertisers seeking impact ...

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The&Partnership dresses Toyota in drag for Aygo campaign

Toyota has enlisted four drag queens for its new multi-media Aygo campaign through The&Partnership – as you do – to celebrate “the bold cheeky personality of the Aygo” (a small car). Toyota brand awareness manager Emma Lane says: “We love ...

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