Tag Archives: toyota

Toyota is continuing its love affair with robots, this time to support Team GB and ParalympicsGB athletes. Four competitors have been sent HSRs (Human Support Robots) which – ungrateful so-and-so’s that they are – they use for mundane tasks rather ...

Here’s another Super Bowl cracker from Saatchi & Saatchi (with Dentsu in the wings), leaving not a dry eye in the house. For Toyota and its sponsorship of Team USA (let’s hope they have an Olympics to attend) it features ...

Toyota made headlines by announcing it would dispense with its brand name in Europe and henceforth rely on its logo – three overlapping ovals – to let us know whose brand you’re looking at. At the same time, the symbol ...

We should have been enjoying the Olympics now but Japan 2020 has been cancelled, to return next year we hope, also as Japan 2020. Suppose they’ve printed the T-shirts. Anyway the International Olympics Committee and Toyota are partnering for the ...

Car advertisers need to go the extra mile with sales in seeming freefall. Alex Zanardi lost both his legs in a horrific motor racing crash in 2001 but he’s back behind the wheel of a rather terrifying BMW M8 in ...

Toni Harris dreams of being the first woman NFL player and appears to be well on the way, with scholarship offers despite being just five and half feet tall. But she’s surmounted many things in her young life: adoption and ...

The&Partnership is rolling out a new “platform” for Toyota’s Aygo town car – ‘Just Go.’ So that’s why it’s called Aygo is it? Always wondered. ‘Just do it’ didn’t do Nike any harm though. There are ads and lots of ...

The&Partnership is busily demonstrating its new-found Euro creds for big European account Toyota and here’s an interesting example for Toyota’s partnership with the International Olympic and Paralympic Committee. Disabled athletes have become something of a boon for advertisers seeking impact ...

Toyota has enlisted four drag queens for its new multi-media Aygo campaign through The&Partnership – as you do – to celebrate “the bold cheeky personality of the Aygo” (a small car). Toyota brand awareness manager Emma Lane says: “We love ...