Tag Archives: toyota

JustSo debuts Toyota and IOC Olympic Channel

We should have been enjoying the Olympics now but Japan 2020 has been cancelled, to return next year we hope, also as Japan 2020. Suppose they’ve printed the T-shirts. Anyway the International Olympics Committee and Toyota are partnering for the ...

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The&Partnership tries ‘spontaneity’ for new Toyota Aygo

The&Partnership is rolling out a new “platform” for Toyota’s Aygo town car – ‘Just Go.’ So that’s why it’s called Aygo is it? Always wondered. ‘Just do it’ didn’t do Nike any harm though. There are ads and lots of ...

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The&Partnership hits the target for Toyota Paralympics

The&Partnership is busily demonstrating its new-found Euro creds for big European account Toyota and here’s an interesting example for Toyota’s partnership with the International Olympic and Paralympic Committee. Disabled athletes have become something of a boon for advertisers seeking impact ...

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The&Partnership dresses Toyota in drag for Aygo campaign

Toyota has enlisted four drag queens for its new multi-media Aygo campaign through The&Partnership – as you do – to celebrate “the bold cheeky personality of the Aygo” (a small car). Toyota brand awareness manager Emma Lane says: “We love ...

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