Car advertisers need to go the extra mile with sales in seeming freefall.
Alex Zanardi lost both his legs in a horrific motor racing crash in 2001 but he’s back behind the wheel of a rather terrifying BMW M8 in a new campaign from Goodby Silverstein & Partners.
It’s the ultimate driving machine once more (phew!) and the astonishingly resilient Zanardi gets some perky Italian music to finish.
The&Partnership is launching Toyota’s new Corolla, a self-charging hybrid version of the world’s top selling car. So its job, in a way, is to show that ordinary is better.
In some ways a trickier task than Alex Zanardi and his M8.
And it does it pretty well with a not-so-mad Max.
MAA creative scale: (both) 7.