Tag Archives: TK Maxx

Wieden+Kennedy confounds the doubters at TK Maxx

Here’s a jaunty number from TK Maxx – unusual for the embattled UK high street these days – featuring some potential customers who find the TK Maxx palace of varieties experience unaccountably daunting. But, as in all the best musicals, ...

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W+K unveils anarchic new campaign for TK Maxx

TK Maxx, which describes itself as a “labels-for-less” retailer, is launching a big new campaign from Wieden+Kennedy: ‘Why would anyone shop at TK Maxx?’ It’s brave to acknowledge that TK Maxx can be a somewhat haphazard emporium. Does the campaign ...

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W+K returns with more TK Maxx ‘Ridiculous Possibilities’

Wieden+Kennedy is back with more ‘Ridiculous Possibilities’ for discount fashion chain TK Maxx, this time the lure of a designer biker jacket. Not vintage maybe, but a proper campaign for what looked like a very tricky client. One wonders if ...

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Best ads of 2016: Wieden+Kennedy leads in March with TK Maxx debut

Wieden+Kennedy London produced our top scoring ad in March (8.5) with this pleasingly wacky debut for TK Maxx, which cleverly points out the range of products the retailer sells. A proper campaign from an agency recovering its best form. Other ...

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W+K unveils more ‘ridiculous possibilities’ for TK Maxx

We liked Wieden+Kennedy’s debut ad for TK Maxx and wondered what else it would come up with. It’s come up with these two, in double quick time. And the point of ‘Ridiculous Possibilities’ becomes clearer, you go to TK Maxx ...

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Timely boost for Wieden+Kennedy as it wins TK Maxx

Wieden+Kennedy has won the TK Maxx retail account, supposedly worth £20m, beating Grey in the final shoot-out. W+K London has bounced back well this year from the trauma of handling Tesco (which moved to BBH without a pitch in January), ...

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