Tag Archives: TK Maxx

Here’s a jaunty number from TK Maxx – unusual for the embattled UK high street these days – featuring some potential customers who find the TK Maxx palace of varieties experience unaccountably daunting. But, as in all the best musicals, ...

Christmas seems to be bringing out the anarchic side of Wieden+Kennedy – never too far away – and client TK Maxx is offering “real snow” delivered by “snow experts” to a select number of customers, lucky/unlucky enough to buy a ...

TK Maxx, which describes itself as a “labels-for-less” retailer, is launching a big new campaign from Wieden+Kennedy: ‘Why would anyone shop at TK Maxx?’ It’s brave to acknowledge that TK Maxx can be a somewhat haphazard emporium. Does the campaign ...

Wieden+Kennedy is back with more ‘Ridiculous Possibilities’ for discount fashion chain TK Maxx, this time the lure of a designer biker jacket. Not vintage maybe, but a proper campaign for what looked like a very tricky client. One wonders if ...

Wieden+Kennedy London produced our top scoring ad in March (8.5) with this pleasingly wacky debut for TK Maxx, which cleverly points out the range of products the retailer sells. A proper campaign from an agency recovering its best form. Other ...

We liked Wieden+Kennedy’s debut ad for TK Maxx and wondered what else it would come up with. It’s come up with these two, in double quick time. And the point of ‘Ridiculous Possibilities’ becomes clearer, you go to TK Maxx ...

Wieden+Kennedy spent a fruitless (though no doubt financially rewarding) three years trying to get something, anything, decent out for Tesco. Then Tesco upped sticks for BBH. The jury, as they say, is still out. Last year W+K won TK Maxx, ...

Wieden+Kennedy has won the TK Maxx retail account, supposedly worth £20m, beating Grey in the final shoot-out. W+K London has bounced back well this year from the trauma of handling Tesco (which moved to BBH without a pitch in January), ...

The most hyped Christmas ad of the year is undoubtedly Burberry’s latest opus, paying tribute to British musical Billy Elliott with a host of stars – Elton John, Naomi Campbell, James Corden and little Romeo Beckham among them – leaping ...