Wieden+Kennedy confounds the doubters at TK Maxx

Here’s a jaunty number from TK Maxx – unusual for the embattled UK high street these days – featuring some potential customers who find the TK Maxx palace of varieties experience unaccountably daunting.

But, as in all the best musicals, the chorus comes to their rescue – with assertion rather than logic admittedly.

Brave in its way but, more importantly, fun too.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.