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Wieden+Kennedy confounds the doubters at TK Maxx
Here’s a jaunty number from TK Maxx – unusual for the embattled UK high street these days – featuring some potential customers who find the TK Maxx palace of varieties experience unaccountably daunting.
But, as in all the best musicals, the chorus comes to their rescue – with assertion rather than logic admittedly.
Brave in its way but, more importantly, fun too.
MAA creative scale: 8.