TK Maxx unveils an even more “ridiculous possibility” from W+K for Christmas

Christmas seems to be bringing out the anarchic side of Wieden+Kennedy – never too far away – and client TK Maxx is offering “real snow” delivered by “snow experts” to a select number of customers, lucky/unlucky enough to buy a special snow globe.

Make sense? It’s certainly a ‘ridiculous possibility’ as the campaign has it.

Here goes.

One of the best retail campaigns.

MAA creative scale: 7.

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