technology
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News
Can AI really do your creative and strategic thinking for you?
Claims about possible new applications of AI are foisted on us regularly, and now a group of respected industry brains…
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Advertisers
Back Market makes UK ad debut with tangled tech monster
We’re all used to seemingly disposable tech but it’s interesting that some people anyway are turning away from it, with…
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Ad Tech
TBWA’s Backslash unveils 2018’s “pre-trends”
Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1…
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Agencies
Goodby Silverstein launches augmented reality Instagram
Goodby Silverstein & Partners is one of the pillars of advertising excellence in the US; seemingly unmoved by the the…
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Ad Tech
ID Comms survey: clients still need media agencies to grapple with technology issues
A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media…
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Ad Tech
Maxus launches new worldwide technology consultancy
WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of…
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Ad Tech
Zenith’s crystal ball predicts the ‘personalisation’ of everything – online concierge anyone?
ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and…
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Ad Tech
Jon Spary of Space: why technology is taking over the business of experiential marketing
While some sectors simply talk about technology, the experiential industry has always had a more hands-on relationship with it. The…
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Ad Tech
Ruth Peters: have yourself a data-driven Christmas
We all have those friends or family members that are impossible to buy Christmas presents for. How do you go…
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