It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO but Airbnb, a network for people to stay in other people’s houses across the world, is set for a huge ...
Read More »Lidl pre-empts rivals with surprising ‘Surprise’ campaign
It must be fun running Lidl (and its German cousin Aldi) at the moment as the two German discounters are busily routing the giants of the British supermarket game. Tesco’s new CEO Dave Lewis has been dragged off his holidays ...
Read More »The case of TBWA’s disappearing Macbook Air ad
TBWA Media Arts Lab has just produced a nice new TV ad for the Macbook Air featuring cartoon stickers for ‘the notebook people love.’ But it’s gone. Has Apple, which grows more Stasi-like by the day, decided it’s not going ...
Read More »Bad Beats for TBWA and its Apple account
More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that Jimmy Jovine (left), boss of the Beats headphones and music streaming business that Apple bought recently for an eye-popping $3bn, ...
Read More »TBWA first to ring the changes at Omnicom as Troy Ruhanen replaces Tom Carroll
Five weeks ago we speculated (go on, predicted) that there would be big changes at Omnicom (and at Publicis Groupe) following the failure of the two ad giants’ proposed $35bn merger. The first such has come to pass with Omnicom ...
Read More »Omnicom’s TBWA buys majority in Germany’s Heimat
Omnicom, still licking its wounds (or maybe breathing a sigh of relief) after the failure of its merger with Publicis Groupe, has produce a timely acquisition all of its own – Germany’s agency of the year Heimat, which employs over ...
Read More »Apple gets its mojo back – which may save TBWA
There are some signs that Apple is getting its mojo back – the iPhone 5S seems to have reclaimed the handle of most desirable phone from Samsung – which won’t hurt TBWA’s chances of hanging on to the account. And ...
Read More »TBWA changes testify to anxiety about $1bn Apple
More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced long-serving LA boss Carisa Bianchi with TBWA/Media Arts Lab exec Luis DeAnda (left), which may mean that the new, more ...
Read More »TBWA and Apple back on top form for iPad Air launch
This is a more like it from Apple and TBWA: the launch commercial for the new iPad Air. Makes you want one (and hang the money) and it’s quite a long time since an Apple ad did that. The pencil ...
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