Tag Archives: tbwa

More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced long-serving LA boss Carisa Bianchi with TBWA/Media Arts Lab exec Luis DeAnda (left), which may mean that the new, more ...

This is a more like it from Apple and TBWA: the launch commercial for the new iPad Air. Makes you want one (and hang the money) and it’s quite a long time since an Apple ad did that. The pencil ...

Advertising is always said to have played a pivotal role in the Apple phenomenon, ever since Ridley Scott’s iconic 1984 commercial launched the Macintosh. Founder Steve Jobs allegedly used to oversee all the ads along with TBWA Media Arts Lab’s ...

The Motherication of McCann carries on apace with the appointment of Zaid Al-Zaidy as CEO from chief strategy officer. Al-Zaidy (left) was previously CSO at TBWA London but before that worked with Co-CCOs (sorry for all these C-suites) Rob Doubal ...

My previous piece on the famous advertising lunch got me thinking about the ones that were truly about making history. When we went through the process of selling Simons Palmer to Omnicom it became clear the interest was purely for ...

I’ve just read a story written by a female journalist about the new Bridget Jones book where she reminisces about life as a scribbler back in the days when Bridget was a singleton. It got me thinking about the status ...

Isn’t technology wonderful? All that stuff inside Apple’s new iPhone 5 and what are they promoting? That you can have it in lots of colours. But that’s the market for you these days and at least it’s a less taxing ...

There are quite a few poachers turned gamekeepers around in the ad business these days and two of the highest profile are Mike Greenlees and Nick Manning, CEO and international president respectively, of AIM-quoted ad monitoring business Ebiquity. Greenlees (left) ...

Over the last week there has been a frenzy of speculation about the proposed merger between Omnicom and Publicis. It probably goes without saying – but I will – that both Mr. Wren and M. Levy will have discussed in ...