Tag Archives: tbwa

TBWA changes testify to anxiety about $1bn Apple

More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced long-serving LA boss Carisa Bianchi with TBWA/Media Arts Lab exec Luis DeAnda (left), which may mean that the new, more ...

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TBWA and Apple back on top form for iPad Air launch

This is a more like it from Apple and TBWA: the launch commercial for the new iPad Air. Makes you want one (and hang the money) and it’s quite a long time since an Apple ad did that. The pencil ...

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Apple’s ‘blingy’ new TBWA ad isn’t as bad as they say

Advertising is always said to have played a pivotal role in the Apple phenomenon, ever since Ridley Scott’s iconic 1984 commercial launched the Macintosh. Founder Steve Jobs allegedly used to oversee all the ads along with TBWA Media Arts Lab’s ...

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New boss Al-Zaidy joins the Mothers at McCann London

The Motherication of McCann carries on apace with the appointment of Zaid Al-Zaidy as CEO from chief strategy officer. Al-Zaidy (left) was previously CSO at TBWA London but before that worked with Co-CCOs (sorry for all these C-suites) Rob Doubal ...

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