There are quite a few poachers turned gamekeepers around in the ad business these days and two of the highest profile are Mike Greenlees and Nick Manning, CEO and international president respectively, of AIM-quoted ad monitoring business Ebiquity. Greenlees (left) ...
Read More »Why the PubliCom focus on mega spenders opens the door for start-ups to sweep up national accounts
Over the last week there has been a frenzy of speculation about the proposed merger between Omnicom and Publicis. It probably goes without saying – but I will – that both Mr. Wren and M. Levy will have discussed in ...
Read More »Even after 25 years the people legacy of our upstart agency Simons Palmer lives on
25 years ago today five of us announced the start of a new advertising agency with a front page splash in Campaign magazine. We all met up for lunch that day trying to figure what would happen next. We had ...
Read More »Mullen is monstered for debut Acura campaign
The world and its aunt are giving this debut campaign from Boston agency Mullen for Honda’s Acura a monumental monstering. Honda moved Acura, its posh SUV, out of RPA when it reviewed the whole account last year (RPA kept the ...
Read More »TBWA’s Being Worldwide to open in Shanghai
Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: “Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à ...
Read More »From now on ads should be no longer than five seconds says former enfant terrible Trevor Beattie
Trevor Beattie, the founder of Beattie McGuinness Bungay, did a turn at the Advertising Week Europe conference today at which he announced that 30, 60 and any other second ad above five was a waste of time and space – ...
Read More »$28bn Heinz buyout may land agencies in the soup
It’s always a nervous time for agencies when a big client changes hands and they don’t come much bigger than Heinz with its iconic brands, $12bn of global sales and $370m ad budget. The key to what happens next at ...
Read More »TBWA replaces departed Co-op account with Lidl
Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...
Read More »Hurrell and Dawson becomes Enter – a step on the rocky road of starting your own ad agency
Why do some start-up agencies make it while others fall on their noses? Is it genius, grabbiing the zeitgeist or just luck? My friend Paul Simons would say it’s about good planning and the right line-up. The success of his ...
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