Tag Archives: tbwa

Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: “Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à ...

Trevor Beattie, the founder of Beattie McGuinness Bungay, did a turn at the Advertising Week Europe conference today at which he announced that 30, 60 and any other second ad above five was a waste of time and space – ...

It’s always a nervous time for agencies when a big client changes hands and they don’t come much bigger than Heinz with its iconic brands, $12bn of global sales and $370m ad budget. The key to what happens next at ...

Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...

Why do some start-up agencies make it while others fall on their noses? Is it genius, grabbiing the zeitgeist or just luck? My friend Paul Simons would say it’s about good planning and the right line-up. The success of his ...

TBWA France president Nicolas Bordas (left) has moved up in the network, becoming vice -president TBWA\Europe and vice-president of Being Worldwide, the agency entity that houses the Dan (Digital Arts Network) digital agency and a number of non-advertising businesses such ...

Talking of Adidas (which we were) it’s just produced this lively film ‘Selena Goes Neo’ for youth brand Neo featuring newly-signed and undeniably youthful chanteuse Selena Gomez (left). The film is directed by D.A.R.Y.L (how annoying is that?) for Pulse ...

My previous piece on the TBWA news of the appointment of Peter Souter as the new Chairman and ECD of the London office has provoked a reaction, in particular one from Neil Christie, the managing director of Wieden+Kennedy London. Neil ...

The news that Peter Souter (left) has been appointed to the top slot at TBWA London opens up a lesson in agency management worthy of a case study on what not to do. Not about Peter, by the way, nice ...