Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: “Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à ...
Read More »From now on ads should be no longer than five seconds says former enfant terrible Trevor Beattie
Trevor Beattie, the founder of Beattie McGuinness Bungay, did a turn at the Advertising Week Europe conference today at which he announced that 30, 60 and any other second ad above five was a waste of time and space – ...
Read More »$28bn Heinz buyout may land agencies in the soup
It’s always a nervous time for agencies when a big client changes hands and they don’t come much bigger than Heinz with its iconic brands, $12bn of global sales and $370m ad budget. The key to what happens next at ...
Read More »TBWA replaces departed Co-op account with Lidl
Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...
Read More »Hurrell and Dawson becomes Enter – a step on the rocky road of starting your own ad agency
Why do some start-up agencies make it while others fall on their noses? Is it genius, grabbiing the zeitgeist or just luck? My friend Paul Simons would say it’s about good planning and the right line-up. The success of his ...
Read More »French execs Bordas and Pannaud move up the TBWA\Europe ladder
TBWA France president Nicolas Bordas (left) has moved up in the network, becoming vice -president TBWA\Europe and vice-president of Being Worldwide, the agency entity that houses the Dan (Digital Arts Network) digital agency and a number of non-advertising businesses such ...
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