Tag Archives: tbwa

The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden & Kennedy and TagWorldwide makes ...

DDB creative chief Amir Kassaei (left) is not one to pull his punches: he’s already accused other holding companies (for which read WPP, the winner of the most-awarded holding company gong this year and last) of vote rigging and now ...

TBWA Manchester could be set to make one the biggest ad comebacks as, according to Campaign, it went down a storm with Tesco at the giant retailer’s round of chemistry’ meetings over the future of its £110m account, thereby propelling ...

Well here it is, Omnicom’s first ad for Pepsi’s new global ‘Live for Now’ campaign. Called ‘Life in a Moment’ it’s a bizarre mix of CGI, freeze-frame, beautiful people (including possibly the biggest collection of models in history) and performer ...

Lord Bell’s Chime Comunications marcoms company has endured a torrid few months with various shareholders, including 20 per cent holder WPP, opposing his lordship’s plan to buy out the Bell Pottinger PR business and rumblings of discontent over the company’s ...

That’s the implication of a dispute going on in New York where the city’s $118bn public pension funds have asked the investment banks and ad agency groups they invest in to disclose information about the racial and social gender of ...

This is the second extract adapted from Paul Simons’ book Day 1 to Day 2555 (or 7 years in the life of an advertising agency). Here Paul explains how he went about choosing the right team to start successful London ...

So what was so special about 1982, the year Wieden+Kennedy opened its doors in Portland, Oregon and messrs Bartle, Bogle and Hegarty departed TBWA in London to start BBH? Actually it wasn’t so different to what we have now: then ...

This is the first of a number of excerpts adapted from Paul Simons’ book Day 1 to Day 2555 (or 7 years in the life of an advertising agency) which explains that, although starting an agency is as much an ...