Tag Archives: tbwa

Talking of Adidas (which we were) it’s just produced this lively film ‘Selena Goes Neo’ for youth brand Neo featuring newly-signed and undeniably youthful chanteuse Selena Gomez (left). The film is directed by D.A.R.Y.L (how annoying is that?) for Pulse ...

My previous piece on the TBWA news of the appointment of Peter Souter as the new Chairman and ECD of the London office has provoked a reaction, in particular one from Neil Christie, the managing director of Wieden+Kennedy London. Neil ...

The news that Peter Souter (left) has been appointed to the top slot at TBWA London opens up a lesson in agency management worthy of a case study on what not to do. Not about Peter, by the way, nice ...

The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden & Kennedy and TagWorldwide makes ...

DDB creative chief Amir Kassaei (left) is not one to pull his punches: he’s already accused other holding companies (for which read WPP, the winner of the most-awarded holding company gong this year and last) of vote rigging and now ...

TBWA Manchester could be set to make one the biggest ad comebacks as, according to Campaign, it went down a storm with Tesco at the giant retailer’s round of chemistry’ meetings over the future of its £110m account, thereby propelling ...

Well here it is, Omnicom’s first ad for Pepsi’s new global ‘Live for Now’ campaign. Called ‘Life in a Moment’ it’s a bizarre mix of CGI, freeze-frame, beautiful people (including possibly the biggest collection of models in history) and performer ...

Lord Bell’s Chime Comunications marcoms company has endured a torrid few months with various shareholders, including 20 per cent holder WPP, opposing his lordship’s plan to buy out the Bell Pottinger PR business and rumblings of discontent over the company’s ...

That’s the implication of a dispute going on in New York where the city’s $118bn public pension funds have asked the investment banks and ad agency groups they invest in to disclose information about the racial and social gender of ...