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Multi-coloured Apple says it’s perfected plastic in new TBWA iPhone 5C campaign

Isn’t technology wonderful? All that stuff inside Apple’s new iPhone 5 and what are they promoting? That you can have it in lots of colours.

But that’s the market for you these days and at least it’s a less taxing proposition than Google Specs or a saucer-sized computer on your wrist.

And, after taking a few pot shots at TBWA for its recent Apple efforts, this is done with some old Apple style (although ‘plastic perfected’ is pushing it a bit).

Update

Microsoft clearly wasn’t too impressed so it decided to put out these clumpy videos which seem to depict Apple design boss Jonathan Ive and CEO Tim Cook.

But now, after a tidal wave of derision, it’s decided to pull them.

Actually they would have been quite good fun if they’d been done properly. But that’s Microsoft for you.

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apple iphone 5c launch new TV campaign plastic perfected tbwa

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