Tag Archives: tbwa

Gap and BBDO exec Marcela Aguilar takes the marketing reins at ‘fashion company’ Apple

Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing communications; presumably its top marketer although it’s pretty hard to tell with tech companies. Prior to joining Gap in 2011 ...

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The case of TBWA’s disappearing Macbook Air ad

TBWA Media Arts Lab has just produced a nice new TV ad for the Macbook Air featuring cartoon stickers for ‘the notebook people love.’ But it’s gone. Has Apple, which grows more Stasi-like by the day, decided it’s not going ...

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Bad Beats for TBWA and its Apple account

More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that Jimmy Jovine (left), boss of the Beats headphones and music streaming business that Apple bought recently for an eye-popping $3bn, ...

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Omnicom’s TBWA buys majority in Germany’s Heimat

Omnicom, still licking its wounds (or maybe breathing a sigh of relief) after the failure of its merger with Publicis Groupe, has produce a timely acquisition all of its own – Germany’s agency of the year Heimat, which employs over ...

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Apple gets its mojo back – which may save TBWA

There are some signs that Apple is getting its mojo back – the iPhone 5S seems to have reclaimed the handle of most desirable phone from Samsung – which won’t hurt TBWA’s chances of hanging on to the account. And ...

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TBWA changes testify to anxiety about $1bn Apple

More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced long-serving LA boss Carisa Bianchi with TBWA/Media Arts Lab exec Luis DeAnda (left), which may mean that the new, more ...

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