Tag Archives: tbwa

TBWA London is gaining quite a reputation for old-style ads, partly through its work for Lidl rather bizarrely. Possibly because it plays host to more than a few old-syle creatives. One such is ECD Walter Campbell, who scooped up a ...

Omnicom has finally confirmed that it’s going to move most of its big agencies into a refurbed building in Southwark Street near London’s South Bank (as we forecast way back in June) but, unsportingly, has decided not to group AMV/BBDO ...

Ad Age reports that Infiniti, Nissan’s upscale car brand, is about to move its global account into Crispin Porter+Bogusky from TBWA, which still handles the main Nissan account. No great surprise there, CP+B has picked itself up following the departure ...

Ad Age has a piece today on Robert Senior, the new global CEO of Saatchi & Saatchi. Senior (left) takes over from Kevin Roberts next January. Which prompted the thought: how come so many alumni of TBWA in the UK ...

Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing communications; presumably its top marketer although it’s pretty hard to tell with tech companies. Prior to joining Gap in 2011 ...

It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO but Airbnb, a network for people to stay in other people’s houses across the world, is set for a huge ...

It must be fun running Lidl (and its German cousin Aldi) at the moment as the two German discounters are busily routing the giants of the British supermarket game. Tesco’s new CEO Dave Lewis has been dragged off his holidays ...

TBWA Media Arts Lab has just produced a nice new TV ad for the Macbook Air featuring cartoon stickers for ‘the notebook people love.’ But it’s gone. Has Apple, which grows more Stasi-like by the day, decided it’s not going ...

More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that Jimmy Jovine (left), boss of the Beats headphones and music streaming business that Apple bought recently for an eye-popping $3bn, ...