Tag Archives: tbwa

Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing communications; presumably its top marketer although it’s pretty hard to tell with tech companies. Prior to joining Gap in 2011 ...

It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO but Airbnb, a network for people to stay in other people’s houses across the world, is set for a huge ...

It must be fun running Lidl (and its German cousin Aldi) at the moment as the two German discounters are busily routing the giants of the British supermarket game. Tesco’s new CEO Dave Lewis has been dragged off his holidays ...

TBWA Media Arts Lab has just produced a nice new TV ad for the Macbook Air featuring cartoon stickers for ‘the notebook people love.’ But it’s gone. Has Apple, which grows more Stasi-like by the day, decided it’s not going ...

More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that Jimmy Jovine (left), boss of the Beats headphones and music streaming business that Apple bought recently for an eye-popping $3bn, ...

Five weeks ago we speculated (go on, predicted) that there would be big changes at Omnicom (and at Publicis Groupe) following the failure of the two ad giants’ proposed $35bn merger. The first such has come to pass with Omnicom ...

Omnicom, still licking its wounds (or maybe breathing a sigh of relief) after the failure of its merger with Publicis Groupe, has produce a timely acquisition all of its own – Germany’s agency of the year Heimat, which employs over ...

There are some signs that Apple is getting its mojo back – the iPhone 5S seems to have reclaimed the handle of most desirable phone from Samsung – which won’t hurt TBWA’s chances of hanging on to the account. And ...

More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced long-serving LA boss Carisa Bianchi with TBWA/Media Arts Lab exec Luis DeAnda (left), which may mean that the new, more ...