Omnicom has finally confirmed that it’s going to move most of its big agencies into a refurbed building in Southwark Street near London’s South Bank (as we forecast way back in June) but, unsportingly, has decided not to group AMV/BBDO ...
Read More »Infiniti chooses CP+B for new global brief – from a rather interesting agency shortlist
Ad Age reports that Infiniti, Nissan’s upscale car brand, is about to move its global account into Crispin Porter+Bogusky from TBWA, which still handles the main Nissan account. No great surprise there, CP+B has picked itself up following the departure ...
Read More »How TBWA failed as an agency in London – but its managers took over the world
Ad Age has a piece today on Robert Senior, the new global CEO of Saatchi & Saatchi. Senior (left) takes over from Kevin Roberts next January. Which prompted the thought: how come so many alumni of TBWA in the UK ...
Read More »Gap and BBDO exec Marcela Aguilar takes the marketing reins at ‘fashion company’ Apple
Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing communications; presumably its top marketer although it’s pretty hard to tell with tech companies. Prior to joining Gap in 2011 ...
Read More »Big boost for TBWA as former Coke marketer Mildenhall flies in hospitality giant Airbnb
It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO but Airbnb, a network for people to stay in other people’s houses across the world, is set for a huge ...
Read More »Lidl pre-empts rivals with surprising ‘Surprise’ campaign
It must be fun running Lidl (and its German cousin Aldi) at the moment as the two German discounters are busily routing the giants of the British supermarket game. Tesco’s new CEO Dave Lewis has been dragged off his holidays ...
Read More »The case of TBWA’s disappearing Macbook Air ad
TBWA Media Arts Lab has just produced a nice new TV ad for the Macbook Air featuring cartoon stickers for ‘the notebook people love.’ But it’s gone. Has Apple, which grows more Stasi-like by the day, decided it’s not going ...
Read More »Bad Beats for TBWA and its Apple account
More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that Jimmy Jovine (left), boss of the Beats headphones and music streaming business that Apple bought recently for an eye-popping $3bn, ...
Read More »TBWA first to ring the changes at Omnicom as Troy Ruhanen replaces Tom Carroll
Five weeks ago we speculated (go on, predicted) that there would be big changes at Omnicom (and at Publicis Groupe) following the failure of the two ad giants’ proposed $35bn merger. The first such has come to pass with Omnicom ...
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