Does the iPhone 7 need more than TBWA’s beautifully-crafted balloons?

You never get fired for balloons in ads, that’s for sure, and TBWA\Media Arts Lab has rounded up more than a few for the latest instalment of its ‘Practically Magic’ campaign for Apple. This time plugging ‘expressive messaging’ on the iPhone 7 which means you can send balloons to people.

Beautifully done (nice views of NYC) but is this sufficient reason to shell out all that money for an iPhone 7? My somewhat more venerable model conked out in Cannes after barely a year’s use so I’m off the things.

Can’t blame TBWA for that of course – well only a bit.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.