You never get fired for balloons in ads, that’s for sure, and TBWA\Media Arts Lab has rounded up more than a few for the latest instalment of its ‘Practically Magic’ campaign for Apple. This time plugging ‘expressive messaging’ on the iPhone 7 which means you can send balloons to people.
Beautifully done (nice views of NYC) but is this sufficient reason to shell out all that money for an iPhone 7? My somewhat more venerable model conked out in Cannes after barely a year’s use so I’m off the things.
Can’t blame TBWA for that of course – well only a bit.
MAA creative scale: 7.
