Tag Archives: tbwa paris

TBWA/Paris produces a compelling hymn to McMuffins

Good to see food porn making a comeback, this time for McDonald’s Egg McMuffin courtesy of TBWA/Paris. With a delicious French twist (sorry it’s unavoidable.) The film use some audiovisual wheezes, including ASMR sound which supposedly brings your auditory system ...

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TBWA Paris drops food and people for McDonald’s

It’s not often that print ads caused a stir these days – unless they’re deliberately setting out to do so, as with Gary Lineker’s recent foray for TM Lewin. TBWA Paris has succeeded in doing so with this campaign for ...

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TBWA Paris shows ‘creativity for good’ at the cinema

Taking someone with mental health issues – in this case autism – to the cinema can be a harrowing experience due to the response of others. So TBWA Paris is tackling the issue head on in a new campaign, Ciné-ma ...

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La Tentation de Nina launches with TBWA Paris winner

The quality of fragrance advertising seems to be on the up; WPP’s new bespoke Chanel agency Plus produced an interesting campaign featuring footage of Marilyn Monroe before Christmas and now DAN, the digital bit of TBWA Paris, has produced another ...

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TBWA Paris finds some ooh la la for McDonald’s

McDonald’s is still struggling to position itself in a global market that now offers fast food of every description, not just mass-produced burgers. This despite consistently producing advertising (in Europe anyway) that does just about everything right. Here’s a neat, ...

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