Tag Archives: tbwa paris

Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s ...

Are advertisers finally wising up to the reality that they don’t need to do the same thing everywhere? McDonald’s in the UK goes for tongue-in-cheek reality via Leo Burnett while across the Channel TBWA Paris has gone all abstract. Compellingly ...

Good to see food porn making a comeback, this time for McDonald’s Egg McMuffin courtesy of TBWA/Paris. With a delicious French twist (sorry it’s unavoidable.) The film use some audiovisual wheezes, including ASMR sound which supposedly brings your auditory system ...

It’s not often that print ads caused a stir these days – unless they’re deliberately setting out to do so, as with Gary Lineker’s recent foray for TM Lewin. TBWA Paris has succeeded in doing so with this campaign for ...

McDonald’s is delving into family relationships once more – which it spectacularly botched with its UK ‘Bereavement’ ad from the normally impeccable Leo Burnett – this time sorting a sulky child courtesy of TBWA Paris. Wonder if they’ll run this ...

Taking someone with mental health issues – in this case autism – to the cinema can be a harrowing experience due to the response of others. So TBWA Paris is tackling the issue head on in a new campaign, Ciné-ma ...

The quality of fragrance advertising seems to be on the up; WPP’s new bespoke Chanel agency Plus produced an interesting campaign featuring footage of Marilyn Monroe before Christmas and now DAN, the digital bit of TBWA Paris, has produced another ...

***It’s been an interesting old week, for me in the dawning realisation that the bigger companies get (and the more they spend on CRM and all that stuff) the worse they become. We’ve had two members of the energy cartel ...

There’s some very nice work coming out of France at the moment and, among other things, some agencies seem to found the knack of incorporating the public in their ads and promotions in a way that doesn’t embarrass the people ...