tbwa paris
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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TBWA Paris crafts winning recipe for McDonald’s
Are advertisers finally wising up to the reality that they don’t need to do the same thing everywhere? McDonald’s in…
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TBWA/Paris produces a compelling hymn to McMuffins
Good to see food porn making a comeback, this time for McDonald’s Egg McMuffin courtesy of TBWA/Paris. With a delicious…
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TBWA Paris drops food and people for McDonald’s
It’s not often that print ads caused a stir these days – unless they’re deliberately setting out to do so,…
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TBWA Paris steers McDonald’s family values the right way
McDonald’s is delving into family relationships once more – which it spectacularly botched with its UK ‘Bereavement’ ad from the…
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TBWA Paris shows ‘creativity for good’ at the cinema
Taking someone with mental health issues – in this case autism – to the cinema can be a harrowing experience…
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La Tentation de Nina launches with TBWA Paris winner
The quality of fragrance advertising seems to be on the up; WPP’s new bespoke Chanel agency Plus produced an interesting…
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Why are big companies assholes? The Tea Party and Davy Crockett, Eurostar, Spontex and Johnny Cash
***It’s been an interesting old week, for me in the dawning realisation that the bigger companies get (and the more…
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Less means much more for SNCF in sparky new price promotion campaign from TBWA Paris
There’s some very nice work coming out of France at the moment and, among other things, some agencies seem to…
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