TBWA Paris shows ‘creativity for good’ at the cinema

Taking someone with mental health issues – in this case autism – to the cinema can be a harrowing experience due to the response of others. So TBWA Paris is tackling the issue head on in a new campaign, Ciné-ma difference.

The hero, Ludovic, is played by Stéphane Guérin from Théâtre du Cristal, who’s autistic himself.

We hear a lot about ‘creativity for good’ these days. Well this is it.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.