Taking someone with mental health issues – in this case autism – to the cinema can be a harrowing experience due to the response of others. So TBWA Paris is tackling the issue head on in a new campaign, Ciné-ma difference.
The hero, Ludovic, is played by Stéphane Guérin from Théâtre du Cristal, who’s autistic himself.
We hear a lot about ‘creativity for good’ these days. Well this is it.
MAA creative scale: 8.