La Tentation de Nina launches with TBWA Paris winner

The quality of fragrance advertising seems to be on the up; WPP’s new bespoke Chanel agency Plus produced an interesting campaign featuring footage of Marilyn Monroe before Christmas and now DAN, the digital bit of TBWA Paris, has produced another winner to launch new Nina Ricci line La Tentation de Nina.

There’s also this intriguing film featuring vampy ladies, from the ad’s music composer Bruno Coulais. Which is certainly worth a look.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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