TBWA Paris drops food and people for McDonald’s

It’s not often that print ads caused a stir these days – unless they’re deliberately setting out to do so, as with Gary Lineker’s recent foray for TM Lewin.

TBWA Paris has succeeded in doing so with this campaign for McDonald’s – showing boxes and a very few crumbs.

French agencies are arguably the bravest of the lot these days, which probably says something about French clients.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.