It’s not often that print ads caused a stir these days – unless they’re deliberately setting out to do so, as with Gary Lineker’s recent foray for TM Lewin.
TBWA Paris has succeeded in doing so with this campaign for McDonald’s – showing boxes and a very few crumbs.
French agencies are arguably the bravest of the lot these days, which probably says something about French clients.
MAA creative scale: 9.
