Tag Archives: tbwa media arts lab

The Emmy Awards aren’t really about ads but they give out awards for them anyway – and seem to value sentiment above all else. So this year’s winner is Apple’s Christmas number ‘Misunderstood’ from TBWA Media Arts Lab showing a ...

By common consent Samsung has been winning the mobile ad wars over Apple recently – most notably with its sniping campaigns from 72andSunny in the US – but Apple now seems to be winning the marketing war. Samsung recently reported ...

Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one from TBWA Media Arts Lab for Apple’s iPad Air (which sounds quite an important product, fusing the iPad with a ...

Apple’s advertising is slowly returning to form after the ‘Designed by Apple in California’ nonsense and this new one, from TBWA Media Arts Lab, has caused a bit of a stir with its reveal that the gadget-obsessed teeny geek is ...

72andSunny in the US has been charged with the onerous task of making science fiction come true in the form of the launch campaign for the Samsung Galaxy Gear, the South Korean giant’s Apple-beating (so far) computer on a wristwatch. ...

We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs and TBWA Media Arts Lab head Lee Clow. Is current CEO Tim Cook (left) as ‘hands’ on as Jobs? Cook ...

We haven’t been exactly bowled over by some of TBWA Media Arts Lab’s recent offerings for Apple but the agency has redeemed itself with a campaign for iPad which has won the Cannes Lions Press Grand Prix. In a welcome ...

First Apple, for so long the ‘alternative corporation,’ is revealed in its true colours as a tax-dodger on a mighty scale, with huge damage to its post-Steve Jobs image (although Jobs instituted the policy, of course) and the plague seems ...

Here’s the new ad from TBWA’s Media Arts Lab for the latest iPod Touch. We haven’t seen one of these in a long time as the mighty Apple seemed to have forgotten about the iPod, even though it was the ...