Apple, as expected, seems to be taking more of its work in-house with Bloomberg reporting that Lee Clow’s famed TBWA/Media Arts Lab, probably the most successful of all the dedicated agencies, is laying off around 50 people. Apple VP of ...
Read More »Apple’s ‘Misunderstood’ wins top Emmy award
The Emmy Awards aren’t really about ads but they give out awards for them anyway – and seem to value sentiment above all else. So this year’s winner is Apple’s Christmas number ‘Misunderstood’ from TBWA Media Arts Lab showing a ...
Read More »TBWA recovers its mojo for Apple iPhone
By common consent Samsung has been winning the mobile ad wars over Apple recently – most notably with its sniping campaigns from 72andSunny in the US – but Apple now seems to be winning the marketing war. Samsung recently reported ...
Read More »New global Apple campaign is beautiful but bland
Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one from TBWA Media Arts Lab for Apple’s iPad Air (which sounds quite an important product, fusing the iPad with a ...
Read More »Apple says a traditional Christmas needs an iPhone
Apple’s advertising is slowly returning to form after the ‘Designed by Apple in California’ nonsense and this new one, from TBWA Media Arts Lab, has caused a bit of a stir with its reveal that the gadget-obsessed teeny geek is ...
Read More »72andSunny takes a down-to-earth approach to science fiction for Samsung Galaxy Gear launch
72andSunny in the US has been charged with the onerous task of making science fiction come true in the form of the launch campaign for the Samsung Galaxy Gear, the South Korean giant’s Apple-beating (so far) computer on a wristwatch. ...
Read More »Apple and TBWA produce another campaign searching for an idea
We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs and TBWA Media Arts Lab head Lee Clow. Is current CEO Tim Cook (left) as ‘hands’ on as Jobs? Cook ...
Read More »Cannes: TBWA wins Press Grand Prix for Apple iPad campaign boosting magazines
We haven’t been exactly bowled over by some of TBWA Media Arts Lab’s recent offerings for Apple but the agency has redeemed itself with a campaign for iPad which has won the Cannes Lions Press Grand Prix. In a welcome ...
Read More »Apple and TBWA – now they’re both losing the plot
First Apple, for so long the ‘alternative corporation,’ is revealed in its true colours as a tax-dodger on a mighty scale, with huge damage to its post-Steve Jobs image (although Jobs instituted the policy, of course) and the plague seems ...
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