Tag Archives: tbwa media arts lab

Apple’s ‘Misunderstood’ wins top Emmy award

The Emmy Awards aren’t really about ads but they give out awards for them anyway – and seem to value sentiment above all else. So this year’s winner is Apple’s Christmas number ‘Misunderstood’ from TBWA Media Arts Lab showing a ...

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TBWA recovers its mojo for Apple iPhone

By common consent Samsung has been winning the mobile ad wars over Apple recently – most notably with its sniping campaigns from 72andSunny in the US – but Apple now seems to be winning the marketing war. Samsung recently reported ...

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New global Apple campaign is beautiful but bland

Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one from TBWA Media Arts Lab for Apple’s iPad Air (which sounds quite an important product, fusing the iPad with a ...

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Apple says a traditional Christmas needs an iPhone

Apple’s advertising is slowly returning to form after the ‘Designed by Apple in California’ nonsense and this new one, from TBWA Media Arts Lab, has caused a bit of a stir with its reveal that the gadget-obsessed teeny geek is ...

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Apple and TBWA produce another campaign searching for an idea

We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs and TBWA Media Arts Lab head Lee Clow. Is current CEO Tim Cook (left) as ‘hands’ on as Jobs? Cook ...

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Apple loses the plot with new TBWA iPod ad

Here’s the new ad from TBWA’s Media Arts Lab for the latest iPod Touch. We haven’t seen one of these in a long time as the mighty Apple seemed to have forgotten about the iPod, even though it was the ...

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