tbwa media arts lab
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More creative firepower at Apple means cutbacks at TBWA
Apple, as expected, seems to be taking more of its work in-house with Bloomberg reporting that Lee Clow’s famed TBWA/Media…
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Apple’s ‘Misunderstood’ wins top Emmy award
The Emmy Awards aren’t really about ads but they give out awards for them anyway – and seem to value…
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TBWA recovers its mojo for Apple iPhone
By common consent Samsung has been winning the mobile ad wars over Apple recently – most notably with its sniping…
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New global Apple campaign is beautiful but bland
Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one…
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Apple says a traditional Christmas needs an iPhone
Apple’s advertising is slowly returning to form after the ‘Designed by Apple in California’ nonsense and this new one, from…
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72andSunny takes a down-to-earth approach to science fiction for Samsung Galaxy Gear launch
72andSunny in the US has been charged with the onerous task of making science fiction come true in the form…
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Apple and TBWA produce another campaign searching for an idea
We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs…
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Cannes: TBWA wins Press Grand Prix for Apple iPad campaign boosting magazines
We haven’t been exactly bowled over by some of TBWA Media Arts Lab’s recent offerings for Apple but the agency…
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Apple and TBWA – now they’re both losing the plot
First Apple, for so long the ‘alternative corporation,’ is revealed in its true colours as a tax-dodger on a mighty…
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