Tag Archives: super bowl ad

BMW has now become the ultimate electric driving machine it seems, in this somewhat unlikely epic ‘Zeus and Hera’ from Goodby Silverstein. For the Super Bowl obviously – how else would you splash out on Arnold Schwarzenegger and Salma Hayek ...

Paris-based Criteo must be the first ad tech firm to splash out the dollars on a Super Bowl ad. The company, which describes itself as the “commerce media platform for the open internet,” is running a lively, if somewhat mystifying, ...

Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and it does what you want (although not quite as much as it does in this Super Bowl ad from Merkely ...

Toni Harris dreams of being the first woman NFL player and appears to be well on the way, with scholarship offers despite being just five and half feet tall. But she’s surmounted many things in her young life: adoption and ...

Here’s one Super Bowl effort we didn’t see before the game for the very good reason that it’s live (or was), from BBDO New York for Snickers showing that things go wrong when you’re hungry, even live ads. Well it’s ...

Wieden+Kennedy’s Bud Light Party for the Super Bowl is upon us (with Amy Schumer, Seth Rogen and now Paul Rudd and a cast of thousands) and…hmm. As with the teaser there’s a crescendo of hype. The problem with such an ...

One of the more interesting aspects of the Super Bowl (stop yawning at the back) is not just which ads are best and do best but who gets the gig? Budweiser deployed Anomaly and BBDO (for Bud Light) for example. ...

Here’s another early-breaking Super Bowl winner, this time for for Volkswagen, plugging the longevity of its cars. http://youtu.be/ns-p0BdUB5o Who said the Germans couldn’t laugh at themselves? Actually they do it quite a lot in car ads. Interestingly this rather finely-crafted ...

The 2014 NFL Super Bowl, the world’s biggest adfest as spots go for $3m or so (probably more this year), is looming and Jaguar is pulling out all the cinematic stops for its debut. The car marque (part of Jaguar ...