Tag Archives: super bowl ad

Mercedes rivals Amazon’s Alexa in Super Bowl voice battle

Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and it does what you want (although not quite as much as it does in this Super Bowl ad from Merkely ...

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Snickers’ live Super Bowl ad collapses

Here’s one Super Bowl effort we didn’t see before the game for the very good reason that it’s live (or was), from BBDO New York for Snickers showing that things go wrong when you’re hungry, even live ads. Well it’s ...

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Bud Light’s Super Bowl final needs a punchline

Wieden+Kennedy’s Bud Light Party for the Super Bowl is upon us (with Amy Schumer, Seth Rogen and now Paul Rudd and a cast of thousands) and…hmm. As with the teaser there’s a crescendo of hype. The problem with such an ...

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GlobalHue wins W+K’s Chrysler Super Bowl gig

One of the more interesting aspects of the Super Bowl (stop yawning at the back) is not just which ads are best and do best but who gets the gig? Budweiser deployed Anomaly and BBDO (for Bud Light) for example. ...

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VW strays to Argonaut for Super Bowl campaign

Here’s another early-breaking Super Bowl winner, this time for for Volkswagen, plugging the longevity of its cars. Who said the Germans couldn’t laugh at themselves? Actually they do it quite a lot in car ads. Interestingly this rather finely-crafted effort ...

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Jaguar buys A-list talent to give F-Type Super Bowl lift-off

The 2014 NFL Super Bowl, the world’s biggest adfest as spots go for $3m or so (probably more this year), is looming and Jaguar is pulling out all the cinematic stops for its debut. The car marque (part of Jaguar ...

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