Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and it does what you want (although not quite as much as it does in this Super Bowl ad from Merkely & Partners.)
Nicely done, who’d have thought such systems could be so much fun.
Wouldn’t you get rather tired of saying “Hey Mercedes” though?
MAA creative scale: 7.