Snickers’ live Super Bowl ad collapses

Here’s one Super Bowl effort we didn’t see before the game for the very good reason that it’s live (or was), from BBDO New York for Snickers showing that things go wrong when you’re hungry, even live ads.

Well it’s watchable, maybe in context (a broadcast that goes on for hours with loads and loads of ads) a relief.

But what’s it for?

MAA creative scale: 4.


Snickers is trying to “keep the conversation going,” as we say in social media land, with this subsequent “apology.”

Sorry boys, too arch by half.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.