Tag Archives: sky

Now £400m Sky, Campbell’s and Marriott review media accounts out of WPP

Another day brings another media review – as well as another media agency boss departing – and now Sky, Britain’s biggest advertiser, Campbell’s and Marriott Hotels are all reported to be reviewing their media business. Out of WPP, which won’t ...

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Sky’s departing viewers mean vexed outlook for big-spending Premier League

Is the great TV-fuelled football gravy train hitting the buffers? Figures from Sky and broadcast measurement body BARB, collated by the FT, show that Premier League football viewing figures on Sky last year dropped 14 per cent despite the broadcaster ...

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Sky rules UK advertiser roost with whopping £287m

Nielsen has produced its 2016 ranking of the UK’s top advertisers and the top three are Sky – on £287m, up 18 per cent year on year – Procter & Gamble on £224m and BT, including BT Sport, on £159m. ...

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Sky the likely big loser if Bradley bans betting ads

Speaking at the Advertising Association’s LEAP Summit new culture secretary Karen Bradley says the Government is still looking hard at banning gambling ads on TV before the so-called 9pm ‘watershed,’ when you can air controversial stuff as the kids are ...

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Murdoch closes on Sky but he may have missed the best

What Rupert wants Rupert usually gets and his latest bid for the 61 per cent of Sky his Fox company doesn’t already own will almost certainly succeed. Although the bid, at 10.75p, a 40 per cent premium to the recent, ...

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Telegraph Hill wins Sky Store launch

London agency Telegraph Hill has been appointed to handle Sky Store, the new product from broadcaster Sky that lets customers pre-order big movies like the new James Bond film Spectre. Sky has recently launched a range of new ‘box set’ ...

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WCRS sprouts Christmas winner for Sky

Sky and agency WCRS have conjured up a variation on the Hans Christian Andersen tale The Princess and the Pea for Christmas, this one a young girl – with diva-ish tendencies – and that Marmite of the vegetable world, a ...

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Leo Burnett turns on the style for Freeview Play launch

Overlooked this one, for some reason, the Freeview Play launch from Leo Burnett. Freeview Play offers things like on-demand and catch-up TV, usually associated with pay-TV services like Sky and Virgin (Grrr..). The point being that those of us who ...

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