Tag Archives: Sir Martin Sorrell

Sorrell surveys the ad world from Davos

Sir Martin Sorrell is in Davos this week and here he is plugging new venture S4 Capital. S4 may have morphed from a peanut to a coconut according to SMS. It’s also gaining a mind-numbing amount of publicity even if ...

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‘Sometimes we should just shut up.’ John Hegarty warns industry not to get too carried away with technology

At one of the increasingly popular “fireside chat” events to lure big names on stage, John Hegarty, founder of Bartle Bogle Hegarty, was in typically opinionated mood as he talked to the audience at Connect London. “People go on about ...

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Sorrell lines up MightyHive for first move into digital media

S4 Capital’s Sir Martin Sorrell is reckoned to be on the brink of landing his second big acquisition, US-based programmatic advertising company MightyHive. MightyHive is run by former Google exec Peter Kim and advises clients on their digital media activities ...

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Sorrell opens up (a bit) about WPP exit and S4 plans

Another week another salvo in Sir Martin Sorrell’s PR fightback. This time he’s talking to the UK’s Press Association news agency saying of his unceremonious exit from WPP, the company he founded and built up over 33 years: “It’s been ...

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Media monk Sorrell outlines new pitch to restless clients

Nobody can be quite sure what form Sir Martin Sorrell’s new communications company S4 Capital will take, although clearly digital production in the shape of first acquisition MediaMonks will play a big part. A seasoned soldier once observed that no ...

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Now MediaMonk Sorrell sets his sights on media agency

Anyone out there have a digital media buying business – with a base in data analytics (obviously)? If so it could be the next target for S4 Capital’s Sir Martin Sorrell because that’s what he says he wants to add ...

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