Sir Martin Sorrell is in Davos this week and here he is plugging new venture S4 Capital.
S4 may have morphed from a peanut to a coconut according to SMS. It’s also gaining a mind-numbing amount of publicity even if himself has to bat off inevitable questions about his controversial departure from WPP.
He also has some emollient words for his former employer, saying at one point that “we’re” keeping an eye on it.
It’s -11 in Davos today so good to see Martin’s wrapped up warm.