Sorrell’s S4 Capital is growing fast

Sir Martin Sorrell’s new S4 has reported revenue up 38 per cent to £40.9m and gross profit up 37 per cent to £32.8m in Q1 2019, a pretty staggering performance since the business only started a year ago following his ousting from WPP.

S4 owns production company MediaMonks and programmatic specialist MightyHive plus a couple of smaller companies.

In the first quarter, new programmatic media planning and buying offices were established in Tokyo and Montreal and coverage started in Paris and Milan.

Sorrell (below) was paid £140,000 for his first year.

“Client interest in, response to and engagement with the group’s first party data model driving and fuelling digital content creation and programmatic media planning and buying have escalated in the new year.

“Speed in all senses of the word is becoming a crucial competitive advantage and differentiator and we don’t have to set up an Institute to learn that. We just listen.

“The group is making progress in broadening and deepening existing relationships, the largest of which will double in size this year, and in establishing new ones. Notable new assignments in the first quarter were with Procter & Gamble’s Braun, Nestlé’s Starbucks® Coffee at Home, Mondel?z’s Philadelphia, the creation of content studios with Avon and Shiseido, and two major NDA assignments with a major motor manufacturer and technology company.”

There’s more but we get the message.

S4 is motoring nicely. Sorrell originally described it as a “peanut” but it’s now looking like a rather larger nut, with a voracious appetite.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.