Sir John Hegarty a media man? Sort of. Hegarty is chairman of a new-style media agency called Electric Glue and the agency has just won the Freesat media account in partnership with another relative newbie called Roast. Freesat is a ...
Read More »John Hegarty reveals the best (true) story he’s told
Here’s Sir John Hegarty – in a Soho boozer by the look of it – telling The Drum about “the greatest story he’s ever told.” The great man says the best stories are based on truth (dunno why the film ...
Read More »Hegarty bounces back with Camden Town Brewery TV debut
Sir John Hegarty of BBH fame is back in the saddle, this time through his “incubator” outfit The Garage Soho. Hegarty is behind this new campaign – ‘Raise Hells’ – for Camden Town Brewery (it makes Camden Hell lager) in ...
Read More »Family Hegarty makes ad debut for The Chapar
Here’s the first ‘family Hegarty’ ad, from Sir John (writer) and son Elliot (director) for The Chapar, a new online service that sends you ‘personally styled’ clothes to match your tastes. You send back the ones you don’t want. For ...
Read More »Data is (interesting) bollocks says Hegarty at Ad Week
Earlier on we had data champion Sir Martin Sorrell telling us at Advertising Week how it was transforming the business (Sorrell wants Ad Week to be called something else – data week?). Up grams Sir John Hegarty, late of BBH, ...
Read More »John Hegarty and Richard Curtis team up to push United Nations’ ‘Global Goals’
The United Nations, increasingly viewed as a useless talking shop, is launching a set of ‘Global Goals’ to try to tackle poverty, injustice and climate change. And, pressed into service to promote these, is the star creative team of BBH ...
Read More »Matt Williams: who’s right about advertising and ‘big data’ – Professor Brian Cox or Sir John Hegarty?
“I don’t know who this Sir John Hegarty is – he might be very famous in your industry – but he’s just wrong.” It seems in Cannes, no-one is safe from criticism. Professor Brian Cox (below), poster boy for science, ...
Read More »John Hegarty sets up The Garage for start-up companies
Nice to see that Sir John Hegarty is doing something useful in the UK (as opposed to buying another vineyard in France) with his share of the proceeds of BBH’s sale to Publicis Groupe. Hegarty is launching incubator outfit The ...
Read More »John Hegarty: why ‘Vote No Borders’ is the only way for unionists to win the Scottish Referendum campaign
Will I need a passport…… In just over a week Scotland votes on whether to become a separate nation, breaking its ties with a 300 year old union. The debate has been deployed so far is a classic advertising problem. ...
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