Tag Archives: Sir John Hegarty

Sir John Hegarty observed the other day that TV advertising was going down the tubes. “Advertising seems to be pursuing a strategy of making a product worse to be more effective, which I find very confusing,” he said. “I’m not ...

The writer of this article is an experienced copywriter who wishes to remain anonymous lest he be branded a reactionary old fart and becomes the subject of a digital fatwa. We hear much talk these days of ‘content’. Recently, for ...

Cannes 2014: The Cannes speaker line-up this past week has been staggering. The sublime to the ridiculous. We’ve had actors, musicians, activists, scientists, business leaders, tech pioneers and Kanye West. But sometimes what you really want is to just hear ...

It’s not very often that the sainted Sir John Hegarty, founder and former CCO of BBH, takes a kicking but Financial Times reporter Henry Mance has given him one with a savage review of Hegarty’s new book Hegarty on Creativity: ...

Somewhere in Sir John Hegarty’s attic – or maybe adorning one of his walls – will be a photo of him with a Vespa scooter, that style icon of the 1960s that help to shape Britain’s most famous creative (left) ...

Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the network’s Latin America hub. In 2012 Gama was appointed worldwide CCO of BBH by predecessor Sir John Hegarty when Publicis ...

Could the Cannes International Festival of Creativity have a rival next year? On the face of it the World Federation of Advertisers (WFA) Global Marketer Conference doesn’t seem a challenger to the annual awards and pink wine fest in the ...

This is a more like it from Apple and TBWA: the launch commercial for the new iPad Air. Makes you want one (and hang the money) and it’s quite a long time since an Apple ad did that. The pencil ...

Matt Keon is ECD and a co-founder of 18 Feet & Rising. Formerly a creative director at BMF Sydney and Fallon London, his work includes award-winning campaigns for Cadbury, Budweiser, the BBC and the Tate. Matt was part of a breakaway ...