Sir John Hegarty observed the other day that TV advertising was going down the tubes.
“Advertising seems to be pursuing a strategy of making a product worse to be more effective, which I find very confusing,” he said. “I’m not sure what business book people in advertising have read that says we should make the worst product and therefore we’ll be successful.
“I think the industry has lost faith in TV. I think it has lost faith in the big, bold idea. I think it has lost its courage and I’m deeply upset by that. Too many people leading our industry are accountants, and I think for a creative industry that’s a tragedy.
“We’ve lost the power and courage of creativity to drive our business forward.”
So it’s good to see a proper film – from BBH as it happens – for KFC’s Great American Bites.
BBH is always keen to unpack its boots and stetson, even for the mass-produced KFC. In this case the boots and stetsons belong to a real-life rodeo-riding father and son.
Do you think the ghost of past Levi’s ads still stalks BBH HQ at 60 Kingly Street?
The creative team were Shelley Smoler and Raphael Basckin and ‘Rodeo’ was directed by Jeff Labbe for Academy.