publicis
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Starcom raids Maxus for €600m Fiat media
Publicis Media’s Starcom has won Fiat’s estimated €600m European and Asian Pacific media business from WPP’s Maxus. Maxus has handled…
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Publicis wins out in £400m Mars media review
Publicis Media has had a welcome Christmas present from Mars, landing the company’s media buying in the UK (about £90m…
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Agencies
Maurice Levy: I’ll be (partly) gone but not forgotten
Maurice Levy has offered some more enticing clues about his future at Publicis Groupe when he steps down as CEO…
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Nescafe lets its hair down with Publicis’ ‘Swooshy Man’
Nobody ever seems to like Nescafe ads but that hasn’t stopped owner Nestlé becoming the biggest food company in the…
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Morrisons unearths ‘Tradition’ in Publicis debut
Morrisons has shifted its account from DLKW Lowe (as was) to Publicis and is the first supermarket out of the…
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Publicis Italy scores sofa winner for Heineken
What do you do when someone gives you ticket to a Champion’s League game but you really want to watch…
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Is production agency Prodigious the key to Sadoun’s revolution at Publicis Communications?
What’s the new improved Publicis Groupe going to look like? Much like the old one, with a dash of WPP,…
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Morrisons set to land at Publicis London
Morrisons is expected to confirm the appointment of Publicis as its creative agency. JWT was the other finalist while CHI,…
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Agencies
Maurice Levy becomes the star of his own ads in (un)traditional Publicis Christmas video
We’re beginning to worry about Maurice Levy at Publicis. 2015 has, indeed, been a bumpy ride for the French marcoms…
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