Tag Archives: procurement

The World Federation of Advertisers (WFA) has formed a Global sourcing Board that aims to drive a shift from savings to value. Its 12 members, some from the world’s biggest advertisers, have produced a new paper: Project Spring: Revolutionising the ...

The Us Army dumped McCann Worldgroup from its shortlist for a new agency for technical reasons, according to Ad Age. These included the formatting of unspecified documents and an inability to confirm McCann’s status as a certified contractor, despite the ...

I know we’re all supposed to haggle these days but if you go into a decent restaurant and say you’re only prepared to pay a tenner for the turbot then you won’t get any – and likely be shown the ...

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...

PARTNERSHIPS AND PROCUREMENT Recently I had the chance to chat with a New Zealand magazine about my thoughts on agencies and some of the challenges we’re facing as an industry. We covered a lot of topics and many that will ...

There seems to be an industry buzz around payment by results (PBR) currently, with hundreds of procurement marketing professionals meeting at the ProcureCon Marketing conference to discuss this very subject, to the IPA’s recent Performance Adaptathon session, which was mainly ...

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, looks at how the changing nature of procurement is affecting the role of the lead creative agency in multi-agency client relationships.   For ...

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, argues that procurement people make a positive contribution to client/agency relationships – if they understand the different roles of the various agencies involved ...

The world’s biggest advertisers have been slow to introduce performance-related pay for agencies (although over a third say they are still planning to) with nearly half sticking to time-based remuneration. Procurement departments are taking over from marketers as the arbiters ...