procurement
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Advertisers
WFA’s new global sourcing board points procurement at value ahead of cost savings
The World Federation of Advertisers (WFA) has formed a Global sourcing Board that aims to drive a shift from savings…
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Advertisers
McCann loses mega-client who didn’t believe it was a contractor – or has it?
The Us Army dumped McCann Worldgroup from its shortlist for a new agency for technical reasons, according to Ad Age.…
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Advertisers
BSSP in the US takes aim at “procurement-driven” reviews as it resigns Mini account
I know we’re all supposed to haggle these days but if you go into a decent restaurant and say you’re…
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Ad Tech
PepsiCo axes global procurement operation
Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest…
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Advertisers
Simon Hakim: why it’s time for agencies and clients to move to value-based pay
PARTNERSHIPS AND PROCUREMENT Recently I had the chance to chat with a New Zealand magazine about my thoughts on agencies…
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Advertisers
Bronwen Hemming of W+K London: the search for the holy grail of agency payment by results
There seems to be an industry buzz around payment by results (PBR) currently, with hundreds of procurement marketing professionals meeting…
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Advertisers
Ian Maynard of network: how to make procurement the natural ally of creativity
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, looks at how…
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Advertisers
Ian Maynard of network: why the changing nature of procurement is good news – for most of us
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, argues that procurement…
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Advertisers
New WFA agency remuneration research shows slow take-up of performance-related pay
The world’s biggest advertisers have been slow to introduce performance-related pay for agencies (although over a third say they are…
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