Tag Archives: procurement

Simon Francis, CEO of integration consultancy Flock Associates, examines what different types of consultancies offer to clients as they try to select the right agency..  In these days of fiscal restraint why do clients use their hard-won marketing budgets to pay ...

Looks as though the agency establishment, which has been beaten up by client procurement departments for years now, has discovered some reserves of backbone at last with Omnicom boss John Wren (left) saying that his agencies have recently turned away ...

As we suspected, the IK IPA’s new Bellwether survey of marketing expenditure shows that marketing budgets in the UK were revised sharply higher during the second quarter of 2013 as companies reacted to improving economic conditions by supporting sales efforts ...

It’s all change at Tesco these days and now the supermarket giant has decided to review the ad production deal it struck with Williams Lea-owned TAG less than a year after it appointed the production company to work alongside new ...