P&G
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Advertisers
Is P&G reaching compassion fatigue with LGBT ‘Pause?’
P&G’s at it again, this time with ‘The Pause’ from Grey New York describing the three seconds or so that…
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Advertisers
P&G shows the crisis is a great time to advertise – for some
The notion that you should keep advertising in a downturn (even if most of the shops are shut) hasn’t found…
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Advertisers
Raheem Sterling tries to redefine men for Gillette – is this too ambitious?
When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most…
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Advertisers
P&G glimpses former glories – as Apple begins to look more like P&G
Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years…
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Advertisers
Fairy becomes Fair as P&G pursues LGBT agenda
P&G is rebranding Fairy (Fairy Liquid as was) as Fair in its latest effort to effect societal change/be a corporate…
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Advertisers
Is P&G’s new purpose ad ‘The Look’ really a cop out?
Here’s another much-trumpeted dollop of purpose from P&G, ‘The Look’ from the Saturday Morning collective. Showing a black man and…
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Advertisers
John Legend headlines P&G’s drive to “re-imagine creativity”
P&G is making waves at this year’s Cannes Lions, with chief brand officer Marc Pritchard in the driving seat again,…
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Advertisers
P&G goes it alone with in-house everything for Secret
Procter & Gamble has taken its Secret brand in-house after parting ways with Wieden+Kennedy. Here’s its in-house effort: created, filmed…
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