P&G
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Advertisers
Do Kraft Heinz travails show that FMCG clients are wrong to see advertising mainly as a cost to cut?
In the end everybody gets something wrong and Warren Buffet of Berkshire Hathaway – the world’s most successful investor –…
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Advertisers
P&G puts on the frighteners in Olay Super Bowl debut
Nearly half the people who watch the NFL Super Bowl are women so Procter & Gamble is making its debut…
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Advertisers
P&G’s Marc Pritchard: we’re in control of ads now
Procter & Gamble chief brand officer Marc Pritchard (below) is kicking off 2019 by laying the law down to agencies…
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Advertisers
George Parker: how I played and lost the P&G numbers game
News in last week’s Ad Age that that Procter & Gamble is reorganizing its management structure to get greater efficiencies…
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Advertisers
Embattled P&G misses targets but agency cull goes on
Consumer goods giant Procter & Gamble is in trouble. Fourth quarter revenue missed target narrowly ($16.5bn against $16.54bn as did…
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Advertisers
CHI wins P&G breakthrough with Lenor win
It’s that time of year when agencies should beware of hovering Hornbys. Last year Johnny Hornby, who heads The&Partnership, launched…
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Advertisers
Is F&B’s new Herbal Essences epic a good or bad hair day?
Here we are then, a four minute epic for P&G ‘s Herbal Essences – which is a shampoo I think…
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Advertisers
Sky rules UK advertiser roost with whopping £287m
Nielsen has produced its 2016 ranking of the UK’s top advertisers and the top three are Sky – on £287m,…
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Advertisers
Unilever’s off the hook – for now – but new threat to P&G may also impact the agency world
Unilever CEO Paul Polman may have seen off Kraft Heinz’s £112bn takeover bid (disguised as a merger) but he may…
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