Tag Archives: P&G

P&G ‘leads with love’ in bold charter for 2021

Procter & Gamble has revealed its determination to ‘Lead with Love’ in 2021, 2,021 “acts of good” throughout the year for Covid-related causes. The campaign is spearheaded by a film proposing love as one of eight emotions displayed by babies. ...

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Is P&G reaching compassion fatigue with LGBT ‘Pause?’

P&G’s at it again, this time with ‘The Pause’ from Grey New York describing the three seconds or so that LGBTQ people (the ‘Q’ seems to stand for queer or questioning) take before describing themselves to others. For Pride Month. ...

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P&G shows the crisis is a great time to advertise – for some

The notion that you should keep advertising in a downturn (even if most of the shops are shut) hasn’t found many friends amid Covid-19 (the UK’s Johnny Hornby made the case recently although his old boss Sir Martin Sorrell said ...

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Raheem Sterling tries to redefine men for Gillette – is this too ambitious?

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...

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