Tag Archives: P&G

P&G puts on the frighteners in Olay Super Bowl debut

Nearly half the people who watch the NFL Super Bowl are women so Procter & Gamble is making its debut for Olay with a new ad from Saatchi & Saatchi. Anyway, in these non-gender specific days, no doubt men use ...

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P&G’s Marc Pritchard: we’re in control of ads now

Procter & Gamble chief brand officer Marc Pritchard (below) is kicking off 2019 by laying the law down to agencies and others (again), telling The Drum: “Advertising is moving into influencer more and more than it ever has and it’s ...

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Embattled P&G misses targets but agency cull goes on

Consumer goods giant Procter & Gamble is in trouble. Fourth quarter revenue missed target narrowly ($16.5bn against $16.54bn as did sales growth (one per cent against 2.3 per cent). Net income was down a thumping 14.9 per cent to $1.89bn ...

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CHI wins P&G breakthrough with Lenor win

It’s that time of year when agencies should beware of hovering Hornbys. Last year Johnny Hornby, who heads The&Partnership, launched an audacious raid on Toyota Europe, snatching the £150m plus account from Saatchi & Saatchi. This year it’s Grey on ...

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Is F&B’s new Herbal Essences epic a good or bad hair day?

Here we are then, a four minute epic for P&G ‘s Herbal Essences – which is a shampoo I think – describing how hair changes women’s lives, or something. From Forsman & Bodenfors of all people. But can David Bowie’s ...

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Sky rules UK advertiser roost with whopping £287m

Nielsen has produced its 2016 ranking of the UK’s top advertisers and the top three are Sky – on £287m, up 18 per cent year on year – Procter & Gamble on £224m and BT, including BT Sport, on £159m. ...

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