Tag Archives: P&G

P&G shows the crisis is a great time to advertise – for some

The notion that you should keep advertising in a downturn (even if most of the shops are shut) hasn’t found many friends amid Covid-19 (the UK’s Johnny Hornby made the case recently although his old boss Sir Martin Sorrell said ...

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Raheem Sterling tries to redefine men for Gillette – is this too ambitious?

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...

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P&G glimpses former glories – as Apple begins to look more like P&G

Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years (if you except a $8bn hit for Gillette, of which more later) while Apple, which is beginning to resemble an ...

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Fairy becomes Fair as P&G pursues LGBT agenda

P&G is rebranding Fairy (Fairy Liquid as was) as Fair in its latest effort to effect societal change/be a corporate good guy (you choose.) The venerable detergent has sponsored some research showing that attitudes to LGBT people (or LGBTQ with ...

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Is P&G’s new purpose ad ‘The Look’ really a cop out?

Here’s another much-trumpeted dollop of purpose from P&G, ‘The Look’ from the Saturday Morning collective. Showing a black man and his child being given the cold shoulder (or look) by white folks. P&G is trying to appeal to black consumers ...

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John Legend headlines P&G’s drive to “re-imagine creativity”

P&G is making waves at this year’s Cannes Lions, with chief brand officer Marc Pritchard in the driving seat again, calling on the ad industry to “lead disruption by joining forces with other creative worlds.” In so doing it has ...

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P&G goes it alone with in-house everything for Secret

Procter & Gamble has taken its Secret brand in-house after parting ways with Wieden+Kennedy. Here’s its in-house effort: created, filmed and starring P&G employees it seems. Which is obviously cheaper and quicker than using an agency. It may also be ...

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