Tag Archives: P&G

Marketing uplift lifts Procter & Gamble sales and innovation

Procter & Gamble, long the bellwether for marketing, credits a rise in marketing expenditure of 11.6% to $8.18 billion with with a 7% sales increase in its fiscal year ended June 30. Over the past five years P&G’s top line ...

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P&G steals a march on rivals by launching Tide into space

Egomaniac billionaires are racing to get into space (Musk, Branson, Bezos – there’s even a petition trying to stop him coming back) and now the venerable Proceter & Gamble has entered the space race with a new iteration of Tide ...

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Is P&G boxing clever with new Olympics Lead with Love?

P&G is one of many Olympics sponsors hoping their $100m actually has a Games to sponsor but it’s giving them its best shot with a slew of ads, incorporating its current ‘Lead with Love’ good works initiative. This one, from ...

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P&G’s h&s enlists team of gangsters in crazed animation

Procter & Gamble is plugging h&s shampoo (Head & Shoulders) for men in Japan with this intriguing and, from time to time, foxing animated effort from Forsman & Bodenfors. So we have a bunch of yakuza chasing our hero around ...

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P&G turns to George Floyd issue with ‘widen the screen’

This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By ...

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P&G to buy Publicis? Nice idea for April 1…

April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...

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P&G ‘leads with love’ in bold charter for 2021

Procter & Gamble has revealed its determination to ‘Lead with Love’ in 2021, 2,021 “acts of good” throughout the year for Covid-related causes. The campaign is spearheaded by a film proposing love as one of eight emotions displayed by babies. ...

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Is P&G reaching compassion fatigue with LGBT ‘Pause?’

P&G’s at it again, this time with ‘The Pause’ from Grey New York describing the three seconds or so that LGBTQ people (the ‘Q’ seems to stand for queer or questioning) take before describing themselves to others. For Pride Month. ...

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