April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks.
Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis Groupe including this imagined comment from P&G’s Marc Pritchard.
“Pritchard noted he’s gotten to know Sadoun over the years, largely through gatherings and meetings at the annual Cannes Lions Festival of Creativity that takes place every June. “My French is almost coherent now,” said Pritchard. “And Arthur’s English seems improved every time I talk to him, so it’s a great fit.”
Our money’s still on Vivendi but who knows?