Procter & Gamble is plugging h&s shampoo (Head & Shoulders) for men in Japan with this intriguing and, from time to time, foxing animated effort from Forsman & Bodenfors.
So we have a bunch of yakuza chasing our hero around the world, to rid him of dandruff it seems.
Question for P&G – where’s the ‘purpose?’
Answer: there doesn’t seem to be one apart from flogging shampoo and entertaining the groundlings.
Relief. M&A creative scale: 7.5.