P&G
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Spain’s Burns mines Old Spice ad history for new pirate epic
Seems you have to go to Spain for some fun these days. Recently we’ve had LOLA Mullenlowe for Unilever’s Axe…
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P&G unveils Chloe Kim Olympics ad – phew, thanks goodness that’s over
Those skateboarders really are everywhere: this time its Chloe Kim for Procter & Gamble, praising her dad (P&G has been…
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Marketing uplift lifts Procter & Gamble sales and innovation
Procter & Gamble, long the bellwether for marketing, credits a rise in marketing expenditure of 11.6% to $8.18 billion with…
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News
P&G steals a march on rivals by launching Tide into space
Egomaniac billionaires are racing to get into space (Musk, Branson, Bezos – there’s even a petition trying to stop him…
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Is P&G boxing clever with new Olympics Lead with Love?
P&G is one of many Olympics sponsors hoping their $100m actually has a Games to sponsor but it’s giving them…
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P&G’s h&s enlists team of gangsters in crazed animation
Procter & Gamble is plugging h&s shampoo (Head & Shoulders) for men in Japan with this intriguing and, from time…
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P&G turns to George Floyd issue with ‘widen the screen’
This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin.…
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P&G to buy Publicis? Nice idea for April 1…
April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best…
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Saatchi touches down another Super Bowl winner for Tide
Super Bowl ads seem to be shaping pretty well despite a different line-up (a good thing maybe) but one of…
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