Tag Archives: Paddy Power

Paddy Power departs Lucky Generals for Chime outfit

There’ll probably be mixed feelings at Lucky Generals as it waves goodbye to Paddy Power after four years. The ever-controversial and, no doubt, demanding client is on its way to Chime-owned sports marketing agency CSM with WCRS also being hired ...

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Paddy Power unveils tennis champ Andy Murray as you’ve never seen him before

Paddy Power has erected what it describes as the “daddy of all tributes” to defending Wimbledon champion Andy Murray, who’s expecting his second child. Wimbledon proper starts today. The mischievous Irish bookie has doctored the famously virile Cerne Abbas giant ...

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Trump pays off for that shower at Paddy Power

No idea what Paddy Power is offering on Labour to win the General Election (1000-1?) but it’s offering 2-1 on embattled Donald Trump being impeached. Being impeached is becoming par for the course for US Presidents these days and doesn’t ...

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Lucky Generals changes tack for grown-up Paddy Power

Say what you like about Lucky Generals, they keep knocking out the ads. Long-time client Paddy Power (something of a miracle in itself) commissions a fair proportion of them, usually topical spins and the like designed to show what a ...

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Paddy Power and Lucky Generals dump on Big Sam

Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on? ...

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Lucky Generals prods Russian bear for Paddy Power

Those Lucky Generals have struck again, this time by parking Paddy Power’s notorious truck billboard outside the Russian Embassy in London. Why? England are playing Russia in Euro 2016 tomorrow (Saturday) so PP is tempting fate with a translation into ...

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Lucky Generals rises to the occasion for Paddy Power’s new IPhone app

When you’re the Paddy Power AOR you have to look to your laurels: any slacking and the Irish bookie will appoint another ‘mischief’ agency. Laurels, in this case, meaning pushing things as hard as you’re allowed to – and preferably ...

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