More Oreos, this time from Elvis featuring singer Lewis Capaldi – following hard on the heels of Ed Sheeran for Heinz ketchup. Part of a ‘Stay Playful’ campaign, with Capaldi offering for auction Oreos he’s twisted, licked and dunked (why ...
Read More »Kemp Little: why marketers need to front up if they’re flogging not vlogging
The use of video bloggers or “vloggers” to endorse products in their vlogs (through platforms such as YouTube) is becoming an increasingly prevalent online marketing strategy. As online personalities become more influential, vlogging is an effective way to influence consumer ...
Read More »Martin Agency unwraps more creative goodies for Oreo
Oreo is one of those products that seem to have a life of their own. Described as a ‘chocolate sandwich cookie’ (although the filling isn’t chocolate) it’s been selling by the bucketload since 1912. Owner Mondelez International and The Martin ...
Read More »PepsiCo should buy Mondelez to create snacks monster and dump fizzy drinks says big US investor
As the investor, Nelson Peltz (pictured) of Trian Partners, holds billion dollar stakes in both PepsiCo and Mondelez, his scheme will cause consternation in both boardrooms. Peltz wants PepsiCo to buy Mondelez International, which has only just been spun off ...
Read More »Mondelez’s Oreo and The Martin Agency join the cutesy animation caravan
I wonder if The Martin Agency had seen McCann Melbourne’s ‘Dumb Ways To Die’ before they produced this new ‘Wonderfilled’ campaign for Mondelez’s signature brand Oreo? They’d certainly have seen CAA’s Grand Prix-winning Chipotle. But there’s nothing wrong with cutesy ...
Read More »Wieden+Kennedy is still on the Oreo case – this time with new ‘life raft’ commercial
Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation ...
Read More »Oreo takes another bite of Wieden+Kennedy
Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for ...
Read More »W+K gets over the line with Super Bowl Oreo spot
Here’s Wieden+Kennedy’s Oreo Super Bowl ad for Mondelez, with the obligatory consumer competition this time using Instagram. As everybody expected it’s a cookies vs cream bunfight, appropriately over the top and set in a library. And the verdict? It’s OK, ...
Read More »Super Bowl 2013: Coke gets lost in the desert while Oreo keeps its powder dry
The Super Bowl ad we all want to see before Sunday’s game is Wieden+Kennedy Portland’s for Oreo – Mondelez gave the task to W+K ahead of official lead agency DraftFCB. Apart from info to the effect that it features a ...
Read More »