Capaldi offers nearly new Oreos via Elvis (the agency)

More Oreos, this time from Elvis featuring singer Lewis Capaldi – following hard on the heels of Ed Sheeran for Heinz ketchup.

Part of a ‘Stay Playful’ campaign, with Capaldi offering for auction Oreos he’s twisted, licked and dunked (why do you need to twist them?) with the money going to music therapy charity Nordoff Robbins.

If that’s your thing…

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.