P&G’s Old Spice is determined to get us off the lockdown couch and into the driving seat in this diverting new effort – ‘Winner’ – from Wieden+Kennedy. P&G says we’re all miserable so need cheering up, especially young men – ...
Read More »Old Spice tries to recapture its old ad swagger – with W+K’s new ‘Swagger’
Old Spice’s new campaign from Wieden+Kennedy HQ is titled ‘Never let a friend lose his swagger,’ riffing on Old Spice’s ability to help hapless males regain their mojo. Old Spice’s advertising has lost some of its swagger since the great ...
Read More »W+K gets Old Spice back on track with ‘Legendary Man’
It’s another big year for Wieden+Kennedy, our US Agency of the Year for 2015. At some stage it will air its first work for Bud Light, the US’s biggest beer brand but one which is reviled by many. W+K is ...
Read More »Old Spice unites Mustafa and Crews in Xmas love-in
Isaiah Mustafa and Terry Crews have been feuding away for Old Spice’s revolting-sounding collection of scents – Bearglove, Swagger and Timber – to some effect for a while now (they’re popular on YouTube anyway) and they’re back with a holiday ...
Read More »Wieden+Kennedy continues hot trot with P&G boost
Has Wieden+Kennedy finally cracked how to win and keep big accounts? It’s had Nike of course, pretty much since setting up in Portland way back in 1982, which is an impressive piece of account management even though the two are ...
Read More »Old Spice front men return with an unlikely double fist of Timber and Bearglove
It’s usually a source for some concern when advertising gets self-referential: can’t they find anything to say about the product? Procter & Gamble’s Old Spice has two new lines it seems; Timber and something called, I think, Bearglove – hmm. ...
Read More »Old Spice and Wieden+Kennedy try ‘mad moms’ to lay the ghost of Isaiah Mustafa
Wieden+Kennedy has been casting around a bit for a new Old Spice campaign to replace Isaiah Mustafa. There’ve been a few genuinely funny ads but nothing quite as compelling as old Isaiah. New off the blocks is this rights of ...
Read More »W+K’s new ‘Mandroid’ pulls for Old Spice
Wieden+Kennedy has returned to its favourite crumpet-packed beach (remember ‘Whatever’s Comfortable‘?), this time for Old Spice. It’s not quite the uber-winner the agency produced for Southern Comfort but funny enough, although my friend George Parker of Adscam demurs. George reckons ...
Read More »Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car
Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot of things change when these moves happen—people get fired, favors get called in, pitches get pitched, CMOs make speeches about ...
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