Tag Archives: old spice

Old Spice finds a ‘winner’ in unlikeliest place

P&G’s Old Spice is determined to get us off the lockdown couch and into the driving seat in this diverting new effort – ‘Winner’ – from Wieden+Kennedy. P&G says we’re all miserable so need cheering up, especially young men – ...

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Old Spice unites Mustafa and Crews in Xmas love-in

Isaiah Mustafa and Terry Crews have been feuding away for Old Spice’s revolting-sounding collection of scents – Bearglove, Swagger and Timber – to some effect for a while now (they’re popular on YouTube anyway) and they’re back with a holiday ...

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Old Spice front men return with an unlikely double fist of Timber and Bearglove

It’s usually a source for some concern when advertising gets self-referential: can’t they find anything to say about the product? Procter & Gamble’s Old Spice has two new lines it seems; Timber and something called, I think, Bearglove – hmm. ...

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W+K’s new ‘Mandroid’ pulls for Old Spice

Wieden+Kennedy has returned to its favourite crumpet-packed beach (remember ‘Whatever’s Comfortable‘?), this time for Old Spice. It’s not quite the uber-winner the agency produced for Southern Comfort but funny enough, although my friend George Parker of Adscam demurs. George reckons ...

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