Tag Archives: old spice

Old Spice unites Mustafa and Crews in Xmas love-in

Isaiah Mustafa and Terry Crews have been feuding away for Old Spice’s revolting-sounding collection of scents – Bearglove, Swagger and Timber – to some effect for a while now (they’re popular on YouTube anyway) and they’re back with a holiday ...

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Old Spice front men return with an unlikely double fist of Timber and Bearglove

It’s usually a source for some concern when advertising gets self-referential: can’t they find anything to say about the product? Procter & Gamble’s Old Spice has two new lines it seems; Timber and something called, I think, Bearglove – hmm. ...

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W+K’s new ‘Mandroid’ pulls for Old Spice

Wieden+Kennedy has returned to its favourite crumpet-packed beach (remember ‘Whatever’s Comfortable‘?), this time for Old Spice. It’s not quite the uber-winner the agency produced for Southern Comfort but funny enough, although my friend George Parker of Adscam demurs. George reckons ...

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Leo Burnett hops on Isaiah’s Old Spice bandwagon

What’s all this? Handsome Old Spice hunk Isaiah Mustafa (sigh) is coming the UK to lead the search for the perfect British gentle-man, on behalf of brand owner Procter & Gamble, but he’s been hijacked by Leo Burnett? Mustafa fronted ...

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George Parker: how I worked my Agency Fireman miracle for Old Spice

In spite of my innate modesty, I can claim that during my tenure as Dorland’s “Agency Fireman,” I did pull off the odd miracle or two. The “Saving of Old Spice” was one of the more memorable. Even though Old ...

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