old spice
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Spain’s Burns mines Old Spice ad history for new pirate epic
Seems you have to go to Spain for some fun these days. Recently we’ve had LOLA Mullenlowe for Unilever’s Axe…
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Old Spice sets off again up humour mountain with coming of age spin
Another entry in 2024’s humour stakes, “Farewell teenage me” from P&G’s Old Spice to flog its “perfume quality” range. Or,…
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Old Spice finds a ‘winner’ in unlikeliest place
P&G’s Old Spice is determined to get us off the lockdown couch and into the driving seat in this diverting…
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Old Spice tries to recapture its old ad swagger – with W+K’s new ‘Swagger’
Old Spice’s new campaign from Wieden+Kennedy HQ is titled ‘Never let a friend lose his swagger,’ riffing on Old Spice’s…
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W+K gets Old Spice back on track with ‘Legendary Man’
It’s another big year for Wieden+Kennedy, our US Agency of the Year for 2015. At some stage it will air…
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Old Spice unites Mustafa and Crews in Xmas love-in
Isaiah Mustafa and Terry Crews have been feuding away for Old Spice’s revolting-sounding collection of scents – Bearglove, Swagger and…
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Wieden+Kennedy continues hot trot with P&G boost
Has Wieden+Kennedy finally cracked how to win and keep big accounts? It’s had Nike of course, pretty much since setting…
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Old Spice front men return with an unlikely double fist of Timber and Bearglove
It’s usually a source for some concern when advertising gets self-referential: can’t they find anything to say about the product?…
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Old Spice and Wieden+Kennedy try ‘mad moms’ to lay the ghost of Isaiah Mustafa
Wieden+Kennedy has been casting around a bit for a new Old Spice campaign to replace Isaiah Mustafa. There’ve been a…
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