Old Spice and Wieden+Kennedy try ‘mad moms’ to lay the ghost of Isaiah Mustafa

Wieden+Kennedy has been casting around a bit for a new Old Spice campaign to replace Isaiah Mustafa.

There’ve been a few genuinely funny ads but nothing quite as compelling as old Isaiah.

New off the blocks is this rights of passage opus ‘Smellcome to Manhood’ showing moms distraught at losing their teenage sons to, er, manhood (their other halves disagree).

Do American moms still worry about such matters? Cast them adrift, I say (not that it ever actually happens that way).

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