Tag Archives: old spice

George Parker: how I worked my Agency Fireman miracle for Old Spice

In spite of my innate modesty, I can claim that during my tenure as Dorland’s “Agency Fireman,” I did pull off the odd miracle or two. The “Saving of Old Spice” was one of the more memorable. Even though Old ...

Read More »

P&G and Wieden+Kennedy keep on suffering the Old Spice post-Isaiah blues

Procter & Gamble and Wieden+Kennedy are still floundering around, as far as I can see, in the attempt to come up with a convincing post-Isaiah Mustafa Old Spice campaign. Here’s the latest featuring the spectacularly irritating former NFL player Terry ...

Read More »

W+K unveils Old Spice Wild Collection’s Wolfdog

This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new ‘Wild Collection’ rather than the main brand). Since multi-award winning Isaiah Mustafa hung up his towel the agency has struggled ...

Read More »

W+K and Old Spice club together to save the world

According to the Mayan calendar (by which we all set our clocks) the world is coming to an end on December 21. So Wieden+Kennedy and Old Spice have made the decent gesture of producing a video game to try to ...

Read More »

Old Spice turns to Terry Crews for missing muscles

Old Spice fans missing their pecs as Isaiah Mustafa has given way to a rather weedier protagonist can entertain themselves with actor (and former NFL star) Terry Crews’ rippling muscles in this new Vimeo film from Wieden+Kennedy Portland. Usually with ...

Read More »