netflix
-
Ad Tech
David Sargent of Mindshare: sticky content and universal measurement – the battle for the living room
When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to…
Read More » -
Advertisers
Netflix gears up for basics ad launch
Netflix is launching its “basic with adverts” package in early November, £4.99 per month in the UK which brings you…
Read More » -
Advertisers
Netflix woes hit streaming market – is it ads to the rescue?
So is it curtains for Netflix and, indeed, all the other streaming services? Netflix shares lost 40% of their ‘value’…
Read More » -
Advertisers
BETC’s Emily in Paris – even better than the original
Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty…
Read More » -
Advertisers
The Network unleashes Netflix ‘The Witchers’ monster in giant Out of Home campaign
Wonder what that mythical paper and paste billboard man Bill Stickers (or was it Posters) would have made of Out…
Read More » -
Advertisers
Netflix rounds up the year with a winner from AKQA
Heaven knows how many new subscribers Netflix is getting as we prepared for a marooned Christmas, I’ve spoken to two…
Read More » -
Advertisers
Netflix goes big on branding in first major global campaign
Does the mighty Netflix need to advertise? After all it’s said to have put on an extra 26 million subscribers…
Read More » -
Advertisers
Josh Krichefski: Do the 2019 Golden Globes signal a new golden era for streaming services?
If you’re one of the millions that tune into streaming services, I’ll bet there was one piece of original content…
Read More »
