Netflix is launching its “basic with adverts” package in early November, £4.99 per month in the UK which brings you most of the shows. The ads are 15 seconds and 30 seconds to begin with, although one suspects this may ...
Read More »Netflix woes hit streaming market – is it ads to the rescue?
So is it curtains for Netflix and, indeed, all the other streaming services? Netflix shares lost 40% of their ‘value’ when it announced that its seemingly remorseless subscriber growth had gone into reverse. There was also a tide of anecdotal ...
Read More »BETC’s Emily in Paris – even better than the original
Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty of fodder for Duolingo, an American language-learning website and mobile app, in a new campaign from BETC Paris. Netflix’s Emily ...
Read More »The Network unleashes Netflix ‘The Witchers’ monster in giant Out of Home campaign
Wonder what that mythical paper and paste billboard man Bill Stickers (or was it Posters) would have made of Out of Home these days. Used to be outdoor (which made life easier) but there are lots of indoor ads these ...
Read More »Netflix rounds up the year with a winner from AKQA
Heaven knows how many new subscribers Netflix is getting as we prepared for a marooned Christmas, I’ve spoken to two people preparing to take the plunge. So good of AKQA’s Ajaz Ahmed to send this over, a kind of Netflix ...
Read More »Netflix goes big on branding in first major global campaign
Does the mighty Netflix need to advertise? After all it’s said to have put on an extra 26 million subscribers during this year’s pandemic. Netflix obviously sees the point, it bought its own poster company in Hollywood to show those ...
Read More »Josh Krichefski: Do the 2019 Golden Globes signal a new golden era for streaming services?
If you’re one of the millions that tune into streaming services, I’ll bet there was one piece of original content that first really grabbed your attention. Maybe you found it “totally tubular” to unpick the mystery of the Demogorgon terrorising ...
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