Music can still do the business for an ad campaign, as it clearly has for Mercedes-Benz’s new Online Showroom (a good idea in itself.) No idea who the agency is (new one Publicis?) but whoever exhumed Johnnie Taylor’s 1969 effort ...
Read More »Has the BBC and Radio 6 lost the musical plot?
This week it’s been the BBC Six Music Festival in Glasgow. OK, fair enough. So most of Radio Six has been devoted to this event, including endless airtime about how wonderful Glasgow, its musicians and Radio Six are for discovering ...
Read More »Diet Coke showed how (not) to use the great Chuck Berry
Was trying to find an ad with the late great Chuck Berry (one of the inventors of rock’n roll) in it. This is all I could come up with – for Diet Coke. ‘Strewth, what a waste. The agency should ...
Read More »AMV/BBDO brings back Seventies-style jingles for Lotto
Is it just us or is UK advertising going all a bit Allen Brady & Marsh? For those of you who weren’t taking an interest in these matters in the 1970s and’80s, ABM was a briefly successful agency set up ...
Read More »Saatchi & Saatchi’s New Directors Showcase plays a different creative tune
Saatchi and Saatchi’s New directors’ Showcase, showcased on Wednesday, is one of the highlights of the Canes Lions festival and this year’s – called ‘Just For Hits’ as music played a leading role in the entries – was as good ...
Read More »New Inferno NSPCC TV campaign takes soft approach to transmit hard message
The UK isn’t a very charitable place at the moment with potential donors’ incomes under pressure and wide-ranging benefit cuts leading some politicians to describe life under the Coalition Government as a ‘brutal’ rather than ‘big’ society (the latter being ...
Read More »Beyonce, and us, are better off without Pepsi
Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...
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